Teams need to care about their work. If teams are the only ones that care, that can’t last for long. In this story Adrian talks about the role of stakeholder engagement and how critical it is to learn to engage the stakeholders. When that engagement dies out, bad things start to happen.
About Adrian Kerry
A Scrum Master who specialises in Mobile and User Centred Design based approaches, Adrian comes from a testing background and he still finds that he champions making testing easier for the teams he works with. Due to that Adrian is also a strong advocate of XP practices (and, from that, BDD)
You can link with Adrian Kerry on LinkedIn.