Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"When people don't speak up, it's because there's no trust. The team showed that they did not feel free to express their opinions."
Tom describes working with a team that appeared to be performing well on the surface - they were reaching their goals and had processes in place. However, deeper observation revealed a troubling dynamic: a few dominant voices controlled discussions while half the team remained silent during ceremonies. Through one-on-ones, Tom discovered team members felt judged and unsafe to express their ideas. Using the Lencioni Pyramid as a framework, he helped the team address the fundamental lack of trust that was preventing constructive conflict and genuine collaboration.
Tom recommends "Empowered" by Marty Cagan as a book that significantly influenced his approach to team coaching. The book focuses on empowering teams and organizations to deliver great products while developing ordinary people into extraordinary performing teams. Tom appreciates its well-structured approach that covers all necessary elements without getting lost in details. The book provides practical tools for effective coaching, including techniques for regular one-on-ones, active listening, constructive feedback, setting clear expectations, celebrating success, and creating a culture of learning from failure.
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Tom Molenaar
Tom is a team coach with a background in social psychology and behavioral influence. He is passionate about fostering collaboration, and helping teams flourish and achieve their potential. His approach blends insight, empathy, and strategy to cultivate lasting team success.
You can link with Tom Molenaar on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Instead of slowing down and meeting the team in their resistance, I started to try and drag them because I saw the vision of the possible improvement, but they did not see it."
Tom shares a powerful failure story about a team that didn't feel the urgency to improve their way of working. Despite management wanting the team to become more effective, Tom found himself pushing improvements that the team actively resisted. Instead of slowing down to understand their resistance, he tried to drag them forward, leading to exhaustion and ultimately his decision to leave the assignment. This episode explores the critical lesson that it's not our job to save teams that don't want to be saved, and the importance of recognizing when to step back.
Self-reflection Question: When you encounter team resistance to change, how do you distinguish between healthy skepticism that needs addressing and fundamental unwillingness to improve?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Tom Molenaar
Tom is a team coach with a background in social psychology and behavioral influence. He is passionate about fostering collaboration, and helping teams flourish and achieve their potential. His approach blends insight, empathy, and strategy to cultivate lasting team success.
You can link with Tom Molenaar on LinkedIn.
In this BONUS episode we explore the book by Nesrine Changuel: 'Product Delight - How to make your product stand out with emotional connection.' In this conversation, we explore Nesrine's journey from research to product management, share lessons from her experiences at Google, Spotify, and Microsoft, and unpack the key strategies for building emotionally resonant products that connect with users beyond mere functionality.
"I quickly realized that there is something that is quite intense while building Skype... it's not just that communication tool, but it was iconic, with its blue, with ringtones, with emojis. So it was clear that it's not just for making calls, but also to make you feel connected, relaxed, and part of it."
Nesrine's journey into product delight began during her transition from research to product management at Skype. Working on products at major companies like Skype, Spotify, and Google Meet, she discovered that successful products don't just function well—they create emotional connections. Her role as "Delight PM" at Google Meet during the pandemic crystallized her understanding that products must address both functional and emotional user needs to truly stand out in the market.
"The delight is about creating two dimensions and combining these two dimensions altogether, it's about creating products that function well, but also that help with the emotional connection."
Customer delight manifests when products exceed expectations and anticipate user needs. Nesrine explains that delight combines surprise and joy—creating positive surprises that go beyond basic functionality. She illustrates this with Microsoft Edge's coupon feature, which proactively suggests discounts during online shopping without users requesting it. This anticipation of needs creates memorable peak moments that strengthen emotional connections with products.
"We can discover that users are using your product for different reasons. I mean, we tend to think that users are using the product for the same reason."
Traditional user segmentation focuses on demographics (who users are) or behavior (what they do). Nesrine advocates for motivational segmentation—understanding why users engage with products. Using Spotify as an example, she demonstrates how users might seek music for specific songs, inspiration, nostalgia, or emotional regulation. This approach reveals both functional motivators (practical needs) and emotional motivators (feelings users want to experience), enabling teams to build features aligned with user desires rather than assumptions.
In this segment, we refer to Spotify Wrapped.
"There's no contrast. I mean to be honest, it's quite aligned, and I'm a big fan of the job to be done framework."
While aligned with Clayton Christensen's Jobs To Be Done framework, Nesrine's approach extends beyond identifying triggers to practical implementation. She acknowledges that Jobs To Be Done provides the foundational theory, distinguishing between personal emotional motivators (how users want to feel) and social emotional motivators (how they want others to perceive them). However, many teams struggle to translate these insights into actual product features—a gap her Product Delight framework addresses through actionable methodologies.
"Building for delight is about creating products that are aligned with users' values. It's about aligning with what people really want themselves to feel. They want to feel themselves, to feel a better version of themselves."
The critical distinction between delight and addiction lies in value alignment. Delightful products help users become better versions of themselves and align with their personal values. Nesrine contrasts this with addictive design that creates dependencies contrary to user wellbeing. Using Spotify Wrapped as an example, she explains how reflecting positive achievements (skills learned, personal growth) creates healthy engagement, while raw usage data (hours spent) might trigger negative self-reflection and potential addictive patterns.
"If you only focus on the functional motivators, you will create products that function, but they will not create that emotional connection. If you take into consideration the emotional motivators in addition to the functional motivators, you create perfect products that connect with users emotionally."
Teams beginning their delight journey should start by identifying both functional and emotional user motivators through direct user conversations. The first step involves listing what users want to accomplish (functional) alongside how they want to feel (emotional). This dual understanding enables feature development that serves practical needs while creating positive emotional experiences, leading to products that users remember and recommend.
"Making products feel as if it was done by a human being... how can you make your product feel as close as possible to a human version of the product."
Nesrine positions product delight within the broader human-centered design movement, but focuses specifically on humanization at the product feature level rather than just visual design. She shares examples from Google Meet, where the team compared remote meetings to in-person experiences, and Dyson, which benchmarks vacuum cleaners against human cleaning services. This approach identifies missing human elements and guides feature development toward more natural, intuitive interactions.
In this segment we refer to the books Emotional Design by Don Norman, and Design for Emotion by Aarron Walter..
"AI is a tool, and as every tool we're using, it can be used in a good way, or could be used in a bad way. And it is extremely possible to use AI in a very good way to make your product feel more human and more empathetic and more emotionally engaging."
AI presents opportunities to enhance emotional connections through empathetic interactions and personalized experiences. Nesrine cites ChatGPT's conversational style—including apologies and collaborative language—as creating companionship feelings during work. The key lies in using AI to identify and honor emotional motivators rather than exploit them, focusing on making users feel supported and understood rather than manipulated or dependent.
"If the user of your products are human beings... whether business consumer engineers, they deserve their emotions to be honored, so I usually don't distinguish between B2B or B2C... I say like B2H, which is business to human."
Developer experience exemplifies product delight in B2B contexts. Companies like GitHub have created metrics specifically measuring developer delight, recognizing that technical users also have emotional needs. Tools like Jira, Miro, and GitHub succeed by making users feel more competent and productive. Nesrine advocates for "B2H" (business to human) thinking, emphasizing that any product used by humans should consider emotional impact alongside functional requirements.
About Nesrine Changuel
Nesrine is a product coach, trainer, and author with experience at Google, Spotify, and Microsoft. Holding a PhD from Bell Labs and UCLA, she blends research and practice to guide teams in building emotionally resonant products. Based in Paris, she teaches and speaks globally on human-centered design.
You can connect with Nesrine Changuel on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"The biggest anti-pattern was that he made the retro unsafe... he would come to the retro and called people out for things that had not been done."
Terry describes a product owner who came from a management background focused on widgets and KPIs, completely unprepared for the collaborative nature of the product owner role. This person's biggest anti-pattern was making retrospectives unsafe by calling out individual team members for things not completed or not done to his satisfaction. When gentle coaching interventions failed, Terry took the dramatic step of excluding the PO from retrospectives entirely. Surprisingly, this shock treatment worked - when the PO asked why he wasn't invited, Terry used SBI feedback (Situation, Behavior, Impact) to help him understand how his actions were destroying team dynamics. The story has a positive ending, with the PO eventually understanding and changing his approach.
In this segment, we refer to the Retrospective Prime Directive, and the SBI feedback framework.
Terry's best product owner example saw their role not just as the voice of the customer, but as the connector between team and customers. Instead of relying solely on user stories and personas, this PO organized regular informal events where real customers and team members could meet, share pizza and beer, and have genuine conversations. These social connections led to deep customer understanding and resulted in their best feature ever - a simple addition that showed customers their last six orders for easy reordering. This feature increased both order frequency and size while dramatically improving the team's ability to empathize with their users.
Self-reflection Question: How might you help your product owner move from being the voice of the customer to being the bridge that connects your team directly with real users?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Terry Haayema
Terry is an international Author, Speaker, Conference Host, Trainer, Facilitator, Mentor and Transformative Coach whose personal purpose is to help people see differently, so they find joy.
You can link with Terry Haayema on LinkedIn, or visit his website to learn more about his book.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Success for a Scrum Master is to do myself out of a job... which I don't buy into at all, because a team will always need a coach."
Terry challenges the common belief that Scrum Masters succeed by working themselves out of a job, arguing instead that teams always need coaching as they continuously improve. He emphasizes the importance of separating his outcomes from the team's success to avoid becoming part of the system he's trying to help. For Terry, success is measured by the visible joy he can create in people - when leaders approach him with happiness, when team members are excited to see him, when absenteeism drops because people actually want to come to work. He shares a powerful story of how helping teams find joy not only improved their performance but reduced their stress-related sick days from the highest to the lowest in their division.
Terry loves retrospective formats that use drawings and visual metaphors, like Draw Your Feelings, or the Sailboat retrospective. He explains that when teams draw pictures instead of immediately processing thoughts through language, they generate much richer and deeper insights. The approach works by having people first draw their thoughts, then asking "What led you to draw that picture?" This method bypasses the analytical mind and taps into more intuitive understanding. For longer-term retrospectives, Terry recommends Open Space Technology, which allows groups to self-organize around the most important questions they need to answer.
Self-reflection Question: How do you measure your own success as a Scrum Master, and does that measurement inspire you to do your best work?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Terry Haayema
Terry is an international Author, Speaker, Conference Host, Trainer, Facilitator, Mentor and Transformative Coach whose personal purpose is to help people see differently, so they find joy.
You can link with Terry Haayema on LinkedIn, or visit his website to learn more about his book.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"The problem I'm facing is 'too much consensus'... we talk, bounce ideas, but we don't get going."
Terry shares his current coaching challenge in a Japanese company where their cultural practice of Nemawashi (consensus building) has become a barrier to progress. While working across the entire organization, he's discovered that quality is suffering because teams aren't clear about desired outcomes before starting work. The excessive focus on building consensus means initiatives bounce between stakeholders without ever gaining momentum. Terry explains how he's experimenting with delaying detailed refinement to build shared understanding as teams progress, rather than trying to achieve perfect consensus upfront. He uses the metaphor of flying a plane - pilots don't stick rigidly to flight plans but constantly make small course corrections based on real-time feedback.
Self-reflection Question: In your organization, what well-intentioned practices have become obstacles to the very outcomes they were designed to achieve?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Terry Haayema
Terry is an international Author, Speaker, Conference Host, Trainer, Facilitator, Mentor and Transformative Coach whose personal purpose is to help people see differently, so they find joy.
You can link with Terry Haayema on LinkedIn, or visit his website to learn more about his book.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"She was kind of like the mum for the team... she was actually the glue that held the team together."
Terry tells the story of a team that was functioning like a feature factory until a business analyst became their champion and "team mom." This BA supported everyone through agile transformation and helped build trust and healthy conflict. However, when she mentioned something in a retrospective that led to her being put on performance management and eventually leaving, the team rapidly self-destructed. They lost their sense of belonging and teamness, retreating back to working as independent professionals rather than collaborating. The story illustrates how leadership actions can instantly destroy weeks or months of trust-building work, and how critical psychological safety is for sustainable team performance.
For more critical points on how to be a great leader, check this episode with Captain David Marquet, a thought leader in the leadership space who wrote Turn the Ship Around!
Terry credits The Five Dysfunctions of a Team by Patrick Lencioni as massively influential in his career, particularly praising how Lencioni demonstrates that without trust as a foundation, teams cannot achieve anything else. The book's framework shows how lack of trust prevents healthy conflict, which prevents commitment, which prevents accountability, which prevents results. Terry found the way Lencioni illustrates these dysfunctions and their cascading effects to be incredibly valuable for understanding team dynamics and what's needed to build high-performing teams.
In this segment, we also refer to Agile Software Development with Scrum, by Schwaber and Beedle.
Self-reflection Question: What would happen to your team's dynamics if your most supportive, trust-building team member suddenly left tomorrow?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Terry Haayema
Terry is an international Author, Speaker, Conference Host, Trainer, Facilitator, Mentor and Transformative Coach whose personal purpose is to help people see differently, so they find joy.
You can link with Terry Haayema on LinkedIn, or visit his website to learn more about his book.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"I didn't know how to 'sense' the system. I was focused on the scrum practices, I thought when practices were there all would be fine."
Terry shares a powerful failure story from his second engagement as a Scrum Master, where he discovered that implementing Scrum practices isn't enough if you don't understand the underlying system driving team behaviors. He describes how individual KPIs were causing conflict between developers and testers - developers were measured on fewer defects while testers were measured on finding more defects. This systemic issue created dysfunction that no amount of daily standups or retrospectives could fix. Terry learned the hard lesson that Scrum Masters must be coaches for both the team and the organization, understanding how metrics and structures shape behavior before trying to implement agile practices.
Self-reflection Question: What systemic forces in your organization might be working against the collaborative behaviors you're trying to foster in your teams?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Terry Haayema
Terry is an international Author, Speaker, Conference Host, Trainer, Facilitator, Mentor and Transformative Coach whose personal purpose is to help people see differently, so they find joy.
You can link with Terry Haayema on LinkedIn, or visit his website to learn more about his book.
In this BONUS episode, we explore the fascinating journey of Jochen Issing, an engineering leader who brings unique insights from his background as a handball player and band member to building exceptional software development teams. From sports courts and music stages to engineering leadership, Jochen shares practical wisdom on psychological safety, team dynamics, and creating cultures where the best ideas win.
"As soon as you complain about each other, you are starting to lose."
Jochen's unconventional background as a handball player and band member has profoundly shaped his approach to engineering leadership. Drawing from team sports, he discovered that frustration leads to losing in both athletics and technology work. Great players in great teams optimize for the team's results, not individual glory. This translates directly to software development where great engineers slow down to make the team faster, recognizing that collective success trumps individual achievement. The lesson from the handball court is clear: when team members start blaming each other, they create a losing mindset that becomes self-fulfilling.
"It's not your success that makes our success, it's our success that makes your success."
The mythology of the 10X engineer remains pervasive in software development, but Jochen challenges this with insights from team dynamics. The "hero culture" in companies often emerges when systems are already broken, requiring someone to step in and save the day. While we celebrate these heroes, we forget to ask the crucial question: how did we end up needing a hero in the first place? True high-performing teams don't require heroic individual efforts because they've built sustainable systems and shared knowledge. The goal isn't to eliminate talented individuals but to ensure that even the most skilled engineers can take time off without the organization grinding to a halt.
"When psychological safety is missing, I try to ask ignorant questions - expose myself as being the least experienced person in the room."
Building psychological safety requires intentional strategies that go beyond good intentions. Jochen employs a counterintuitive approach: when he senses team members hesitating to speak up, he deliberately asks "ignorant" questions to position himself as the least knowledgeable person in the room. This modeling behavior demonstrates that it's safe to admit uncertainty and ask questions. He also builds a culture of "challenging ourselves" by implementing ritualized dissent - assigning someone the specific job of finding flaws in proposed solutions. This prevents the dangerous harmony that can emerge when teams agree too quickly without proper scrutiny.
"I want people to share with me what might even drive them away from the company."
Trust forms the foundation of effective team relationships, but building it requires explicit frameworks. Jochen uses an "expectation sheet" (See a prototype here Google Doc)- a document that formalizes mutual expectations between him and his team members. This tool establishes that he wants open, honest communication about everything, including situations that might drive someone to leave the company. The key principle is that he will never share confidential information or use personal disclosures against team members. This creates a relationship where he serves as both a representative of the company when necessary and a personal advocate for his team members when they need support navigating organizational challenges.
"The team is the unit of productivity and delivery, not the individual."
Effective engineering leadership requires balancing individual desires with team outcomes. Jochen emphasizes that while people naturally want to say "I did this," the focus must remain on team impact. This involves creating shared understanding of collective goals while still addressing individual needs and growth aspirations. Practical strategies include using on-call rotations to identify knowledge silos, implementing pair programming and mob programming to reinforce collaborative work patterns, and designing tasks that allow individuals to take ownership while remaining embedded in team efforts. The analogy to band dynamics is apt - when someone brings a song idea to the band, it evolves through collaboration into something different and usually better than the original vision.
"Great engineers slow down to make the team faster - which is how we get better teams."
Sustainable high performance emerges when senior engineers invest in lifting the entire team rather than maximizing their individual output. This means senior staff level engineers focus less on their personal contributions and more on forming "tribes" across teams, coaching junior engineers, and building organizational capability. The measure of success shifts from individual heroics to collective achievement - if problems consistently require the same person to fix them, the team hasn't truly succeeded in building sustainable systems and shared knowledge.
Jochen recommends several foundational books for understanding team dynamics and engineering leadership. "The Culture Code" by Daniel Coyle explores the structure of high-performing teams and debunks myths about command-and-control leadership. "Product Development Flow" by Reinertsen provides the scientific foundation behind agile methodologies and explains what teams are really trying to solve. "The Culture Map" by Erin Meyer offers insights on working with diverse cultures and backgrounds to bring out the best in each team member. "Coaching Agile Teams" by Lyssa Adkins serves as a practical guide for developing coaching skills in technical environments. And our very own Scrum Master Toolbox podcast provides ongoing insights and real-world experiences from practitioners in the field.
About Jochen Issing
Jochen is an engineering leader who's all about building great teams and better developer experiences. From audio tech and cloud platforms to monorepos and feedback culture, he's done it all. A former bandmate and handball player, Jochen brings heart, trust, and collaboration into everything he builds with his teams.
You can connect with Jochen Issing on LinkedIn and connect with Jochen Issing on Twitter.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Shawn explores both ends of the Product Owner spectrum through real experiences. On one side, he addresses the "Forced" or "Accidental" Product Owner—a common but problematic pattern where organizations appoint someone based solely on product knowledge. He shares the story of a QA professional thrust into the PO role who knew the product inside out but lacked other essential PO skills, frustrating the team with inadequate responses. Through coaching questions inspired by "The Advice Trap," Shawn helped this reluctant PO reflect on responsibilities and develop confidence beyond technical knowledge.
Shawn celebrates a Product Owner who elevated user story writing to an art form—"the Picasso of writing user stories." This exceptional PO co-crafted clear, well-structured stories with the team and used AI to refine stories and acceptance criteria. Her meticulous preparation included intensive refinement sessions before vacations and expert story slicing techniques. By handling requirements clarity superbly, she freed the team to focus entirely on problem-solving rather than deciphering what needed to be built.
Organizations frequently make the mistake of appointing the person with the highest product knowledge as Product Owner, assuming technical expertise translates to PO effectiveness. However, the Product Owner role requires diverse skills beyond product knowledge—stakeholder management, prioritization, communication, and strategic thinking. When a QA professional was thrust into this role, their deep product understanding couldn't compensate for underdeveloped PO competencies, leading to team frustration and project complications.
In this segment, we refer to the Coach Your PO e-course published by your Scrum Master Toolbox Podcast!
Self-reflection Question: What skills beyond domain expertise should you develop or look for when transitioning into or selecting someone for the Product Owner role?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Shawn Dsouza
Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Shawn defines himself as a "people-first Scrum Master" who measures success not through metrics but through daily interactions and team growth. He contrasts two teams: one that hit deadlines but lacked collaboration (unsustainable success) versus another that struggled with deadlines but excelled in conversations and continuous improvement (sustainable growth). For Shawn, protecting deep work and fostering genuine team collaboration indicates true success. He emphasizes that product development is a marathon, not a sprint, and warns that lack of meaningful conversations will inevitably lead to team problems.
In this segment, we refer to the book Clean Language by Sullivan and Rees.
Shawn champions the Sprint Awards retrospective format, moving beyond viewing retrospectives as just another Scrum event to recognizing them as critical team development opportunities. In this format, team members give awards to colleagues for various contributions during the sprint, with each award recipient explaining why they were chosen. Shawn prefers face-to-face, offline retrospectives and always starts with ice breakers to gauge how the team feels—whether they feel heard and connected. He believes in experimenting with different retrospective formats since no single approach works for every situation.
Self-reflection Question: How do you balance achieving deliverable outcomes with building sustainable team relationships and collaboration patterns?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Shawn Dsouza
Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Shawn faces the massive AI transformation currently reshaping the tech industry, acknowledging both its benefits and the fear it creates among professionals questioning their relevance. In his organization, he witnesses AI delivering wonders for some teams while others struggle and lose projects. Rather than viewing AI as an overwhelming wave, Shawn advocates for experimentation. He shares practical examples, like helping a Product Owner streamline story creation from Excel to JIRA using AI tools, and leveraging MIRO AI for team collaboration. His approach focuses on identifying friction points where AI experiments could add value while keeping conversations centered on possibilities rather than fears.
Self-reflection Question: Instead of fearing technological changes like AI, how can you create small experiments to explore new possibilities and reduce friction in your current work processes?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Shawn Dsouza
Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Shawn worked with a skilled team migrating a database from local to cloud-based systems, supported by a strong Product Owner. Despite surface-level success in ceremonies, he noticed the team avoided discussing difficult topics. After three months of seemingly smooth progress, they delivered to pre-production only to discover 140 critical issues. The root cause? Unspoken disagreements and tensions that festered beneath polite ceremony facades. The situation deteriorated to the point where a senior engineer quit, teaching Shawn that pausing to address underlying issues doesn't cost time—it builds sustainability.
In this segment, we refer to the episodes with Mahesh Jade, a previous guest on the Scrum Master Toolbox podcast.
Shawn discovered this transformative book when he realized he was talking too much in team meetings despite wanting to add value. The Advice Trap revealed how his instinct to give advice, though well-intentioned, was actually self-defeating. The book taught him to stay curious longer and ask better questions rather than rushing to provide solutions. As Shawn puts it, "The minute you think you have the answer you stop listening"—a lesson that fundamentally changed his coaching approach and helped him become more effective with his teams.
Self-reflection Question: When working with teams, do you find yourself jumping to advice-giving mode, or do you stay curious long enough to truly understand the underlying challenges?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Shawn Dsouza
Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Shawn shares a powerful lesson about the importance of listening before implementing. Working with a young, talented team drowning in firefighting, he rolled out Scrum in "full" without taking time to understand the team's context. Going through the motions of Scrum ceremonies without genuine team ownership led to dropping energy levels and lost trust. The turning point came when Shawn realized the team had lost faith in his approach, prompting him to rebuild the process collaboratively with team ownership at its core. This story highlights how good intentions can backfire when we prioritize frameworks over people.
Self-reflection Question: Before implementing any new process or framework, how do you ensure you truly understand your team's current challenges and context rather than jumping straight to solutions?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Shawn Dsouza
Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Bernie describes an exemplary Product Owner from a stealth program sponsored by a CTO, where the company needed to create new intellectual property. This Great Product Owner understood that Agile operates in three dimensions: most organizations only focus on outputs and delivery (first dimension), some reach outcomes (second dimension), but the truly great ones operate in the third dimension of strategic or business agility - defining problems worth solving. This Product Owner knew that high-performing teams need to understand what problem is worth solving rather than just receiving solutions to build. They embraced the Mobius loop approach, focusing on discovering the right problems rather than jumping straight to solutions.
In this segment, we refer to the Mobius Loop, and to Steve Blank’s work on the job of a startup.
We also refer to the episode with Elliott Parker on the critical importance of the “startup mindset” to foster innovation in larger organizations.
Bernie identifies the anti-pattern of Product Owners being treated as mere "backlog jockeys" by their organizations, which forces them into solution-building mode rather than problem-solving mode. These Product Owners don't understand the importance of saying "no" and lack clarity about intent and goals. The worst case Bernie encountered was a team manager who also served as Product Owner, wielding positional authority that shut down team communication. This person would interrupt daily scrums, causing teams to revert to waiting for direction rather than self-organizing. The combination of unclear intent and positional authority creates a toxic environment that destroys team autonomy and psychological safety.
Self-reflection Question: Is your Product Owner focused on defining problems worth solving, or are they primarily managing a backlog of predetermined solutions?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Bernie Maloney
Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun.
You can link with Bernie Maloney on LinkedIn, and visit Bernie’s website and YouTube Channel.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Bernie defines success for Scrum Masters as creating teams that can thrive and do their best work independently. His ultimate goal is to make himself unnecessary - developing self-directing teams that step out of waiting for direction and instead seek permission or even beg forgiveness when needed. Using the "Circles and Soup" framework, Bernie helps teams stretch their circles of influence and control. He recognizes that every manager wants teams to succeed but may lack the necessary tools, making it crucial for Scrum Masters to coach managers as well. Bernie recommends building a backlog of organizational impediments and focusing on the top priority that will move the ball forward most effectively.
Bernie champions the Sailboat retrospective format for its simplicity and adaptability. While the basic format is straightforward, he appreciates that you can add layers of complexity as needed. Bernie tends to keep retrospectives simple and also mentions the "What the Duck?" technique as another valuable retrospective tool. He suggests incorporating creative elements like having people build LEGO representations of what they're discussing, which helps teams visualize and engage with concepts more effectively.
To know more about LEGO Serious Play, check out the Serious Play book.
In this segment, we also refer to Dissociation in Psychology, which helps with "third position" coaching/thinking, and Bernie’s video on creative retrospective formats.
Self-reflection Question: How are you measuring whether your teams are becoming more self-directing, and what specific behaviors indicate they're ready to operate with less guidance?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Bernie Maloney
Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun.
You can link with Bernie Maloney on LinkedIn, and visit Bernie’s website and YouTube Channel.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Bernie addresses the constant challenge of mid-sprint changes by asking the crucial question: "what do you want to trade in for that new request?" His approach centers on recognizing that everyone is trying to do their best with what they have, using techniques from NLP and the three coaching positions to help people see the whole system. Bernie emphasizes rapport building as a key skill for Scrum Masters and warns against the anti-pattern of becoming judgmental when challenges arise. He advocates for moving from a plan-and-predict mentality to sense-and-respond thinking, highlighting the importance of conducting retrospectives once challenges are solved. Bernie's coaching philosophy revolves around helping people step into the "third position" - a dissociated perspective that enables better problem-solving and systems thinking.
In this episode, we refer to Neuro-linguistic Programming (NLP), and to Instant Rapport by Michael Brooks, a primer on NLP.
We also refer to the plan-and-predict vs sense-and-respond mentality.
Self-reflection Question: How effectively are you helping your teams and stakeholders see the whole system when challenges arise, rather than just focusing on individual pain points?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Bernie Maloney
Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun.
You can link with Bernie Maloney on LinkedIn, and visit Bernie’s website and YouTube Channel.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Bernie identifies critical patterns that cause teams to self-destruct, with lack of clarity about intention being the most common culprit. When teams are treated as mere "task workers" without clear vision, strategy, or goals, they become depressed and directionless. Some teams seek forgiveness after failed experiments, while others get stuck seeking permission without taking enough self-leadership. Bernie emphasizes that waiting for direction is fundamentally self-destructive behavior, and Scrum Masters must create safety for teams to reach high performance. He introduces the coaching technique of triangulation, where problems become a third point that coach and coachee examine together, side by side, rather than facing each other in opposition.
In this segment, we talk about “What the Duck”, a Lego Serious Play workshop.
Bernie champions "Start with Why" by Simon Sinek as essential reading for Scrum Masters working to transform team culture. He explains that compelling stories are how leaders truly influence others, following the sequence of Attention-Emotion-Reason. This book helps Scrum Masters understand that their job fundamentally involves changing culture, and leaders must demonstrate the change they want to see. Bernie connects this to the broader leadership challenge of developing coaching and mentoring skills within organizational structures.
During this segment, we also refer to the following books:
Self-reflection Question: What patterns of self-destructive behavior might your teams be exhibiting, and how could you help them move from seeking permission to taking ownership?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Bernie Maloney
Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun.
You can link with Bernie Maloney on LinkedIn, and visit Bernie’s website and YouTube Channel.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Bernie shares a powerful story about learning what psychological safety truly means through both success and failure. Working in a high-pressure division with tight timelines and margins, Bernie discovered the transformative power of the mantra "always make a new mistake." When he made a significant error and was met with understanding rather than punishment, he experienced firsthand how psychological safety enables teams to thrive.
Later, facing a different challenge where mistrust existed between management and teams, Bernie had to navigate the delicate balance of maintaining psychological safety while addressing management's desire for transparency. His solution was innovative: conduct retrospectives with the team first, then invite managers in at the end with anonymized contributions. Bernie's approach of framing changes as experiments helped people embrace newness, knowing it would be time-bound and reversible.
In this episode we refer to Neuro-linguistic Programming (NLP).
Self-reflection Question: How might your current approach to mistakes and experimentation be either fostering or undermining psychological safety within your team?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Bernie Maloney
Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun.
You can link with Bernie Maloney on LinkedIn, and visit Bernie’s website and YouTube Channel.
In this BONUS episode, we explore the journey of scaling technology teams and maintaining alignment between engineering and business objectives with Toni Sallanmaa, CTO at Funidata. Toni shares invaluable insights from leading the development of Sisu, a cutting-edge student information system serving over 100,000 Finnish university users, and discusses practical strategies for growing engineering organizations while preserving company culture.
"I understood what I was really responsible for. I'm interested in the business we are running—the business adds meaning to the work."
Toni's approach to technology leadership was fundamentally shaped by a pivotal moment early in his career when he first gained influence over system development and technology choices. After working with large-scale systems for 20 years, this moment of responsibility revelation transformed his perspective from purely technical to business-focused. He emphasizes that infinite curiosity drives success in tech businesses, and understanding the business context gives meaningful purpose to technical work.
"Don't separate Tech from Product. We established a common language between product and technology people."
One of Toni's most significant insights centers on eliminating the traditional divide between technology and product teams. As Funidata grew from a small startup to a 70-person organization, the challenges of maintaining alignment became apparent. Their solution involved several key practices:
Teaching developers the language of the product domain
Banning confusing technical terms that create communication barriers
Workshopping product language to ensure clarity
Keeping entity names deliberately vague until true understanding emerges
This approach draws heavily from Domain Driven Design principles, creating a unified vocabulary that enables seamless collaboration.
"We use transparency as a collaboration technique. Every team sees what's being proposed as a goal for the next quarter."
Funidata implements a unique "marketplace of goals" approach during their quarterly big room planning sessions. Rather than using scaled agile frameworks, they focus on transparency and collaborative goal-setting. Teams present their high-level quarterly plans to each other, creating visibility across the organization. Product owners are embedded within teams, keeping communication distances short and ensuring alignment between technical execution and business objectives.
"We talk about the higher level ideas regularly, but let them bubble up from the community. We hold internal hackathons."
Toni's approach to roadmapping balances strategic vision with grassroots innovation. They maintain an internal technology roadmap that addresses emerging trends like AI, while allowing ideas to organically emerge from the engineering community. Internal hackathons serve as catalysts for innovation, providing structured opportunities for teams to explore new technologies and approaches that might inform future roadmap decisions.
"The biggest challenge is not technology, it was the rapid scaling of technology teams. When you scale up, keep the culture in mind."
The most significant challenge Toni faced wasn't technical but organizational—rapidly scaling teams while preserving company culture. Growing from 10 to 50 people required evolving processes, from establishing internal forums for architectural discussions to implementing continuous integration flows. The key was identifying pain points proactively and maintaining open discussions with team members throughout the scaling process. Strengthening company culture became essential to successful growth.
"Productivity is on the rise. We see opportunities like generating test data, but we have strict requirements for cybersecurity, which puts pressure on code quality."
Toni views AI's impact on software development with cautious optimism. While productivity gains are evident, particularly in areas like test data generation, the stringent cybersecurity requirements in their domain mean that AI hasn't yet significantly improved code quality where it matters most. The technology shows promise, but implementation must be carefully considered within the context of security and quality requirements.
"We use DORA and SPACE framework. We measure how much of our work is KTLO (Keep The Lights On) and how much is elective development."
Funidata employs both DORA and SPACE frameworks to measure engineering organization success. From SPACE, they particularly focus on measuring software team wellbeing, while also tracking the balance between "Keep The Lights On" (KTLO) work and elective development. Using JIRA connected to a data warehouse, they mine extensive data that serves both leadership decision-making and team improvement efforts, ensuring metrics benefit everyone in the organization.
"The organizational books have been more influential to me than purely technical ones."
Toni emphasizes that organizational leadership books have shaped his CTO approach more than technical resources. Two key influences stand out: "Team Topologies" for understanding how to structure and scale engineering teams effectively, and "Radical Candor" for building authentic, productive relationships within the organization.
You can find a BONUS episode on Team Topologies with the authors Matthew Skeltton and Manuel Pais.
About Toni Sallanmaa
Toni leads technology and engineering at Funidata, developing Sisu—a cutting-edge student information system serving over 100,000 Finnish university users. Passionate about agile methodologies, system architecture, and software engineering, Toni specializes in technology management, software lifecycle, OOP, and relational databases to deliver innovative, scalable solutions in higher education tech.
You can connect with Toni Sallanmaa on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
During an agile transformation project modernizing a build system with multiple stakeholders, Mariano worked with an exceptional Product Owner who demonstrated the power of clear vision and well-defined roadmaps. This visionary Product Owner successfully navigated complex stakeholder relationships by maintaining focus on the product vision while providing clear direction through structured roadmap planning, enabling the team to deliver meaningful results in a challenging environment.
Mariano encountered a well-intentioned Product Owner who fell into the task-manager anti-pattern, becoming overly detail-oriented and controlling. This Product Owner provided extremely detailed story descriptions and even specified who should do what tasks instead of explaining why work was needed. This approach turned the team into mere task-handlers with no space to contribute their expertise, ultimately reducing both engagement and effectiveness despite the Product Owner's good intentions.
Self-reflection Question: Are you empowering your team to contribute their expertise, or are you inadvertently turning them into task-handlers through over-specification?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Mariano Gontchar
Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments.
You can link with Mariano Gontchar on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Mariano's definition of Scrum Master success has evolved dramatically from his early days of focusing on "deliver on time and budget" to a more sophisticated understanding centered on team independence and psychological safety. Today, he measures success by whether teams can self-manage, communicate effectively with stakeholders, and operate without fear of criticism. This shift represents a fundamental change from output-focused metrics to outcome-focused team health indicators that create sustainable high performance.
Self-reflection Question: How has your definition of success evolved in your current role, and what would change if you focused on team independence rather than traditional delivery metrics?
Mariano's retrospective approach focuses on asking team members about their biggest frustrations from the last sprint. This format helps team members realize their frustrations aren't unique and creates psychological safety for sharing challenges. The key is always asking the team to propose solutions themselves rather than imposing fixes, making retrospectives about genuine continuous improvement rather than just complaining sessions.
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Mariano Gontchar
Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments.
You can link with Mariano Gontchar on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
During a complex merger between two telecom companies, Mariano faced the challenge of uniting team members with different cultures, practices, and tools. His initial approach of selling Agile theory instead of focusing on benefits failed because he forgot about the "why" of change. The breakthrough came when he shifted from being an Agile evangelist to becoming a facilitator who listened to managers' real challenges. By connecting people and letting the team present their own solutions to leadership, Mariano successfully created unity between the formerly divided groups.
Self-reflection Question: Are you trying to sell your methodology or solve real problems, and what would happen if you focused on understanding challenges before proposing solutions?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Mariano Gontchar
Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments.
You can link with Mariano Gontchar on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Mariano encountered a competent team that was sabotaging itself through internal divisions and lack of trust. The team had formed clans that didn't trust each other, creating blind spots even during retrospectives. Rather than simply telling the team what was wrong, Mariano created an anonymous fear-based retrospective that revealed the root cause: a Product Owner who behaved like a boss and evaluated team members, creating a culture of fear. His approach demonstrates the power of empowering teams to discover and solve their own problems rather than imposing solutions from above.
Self-reflection Question: What fears might be hiding beneath the surface of your team's dynamics, and how could you create a safe space for them to emerge?
Mariano recommends "Turn the Ship Around!" by David Marquet (we have an episode with David Marquet talking about this book, check it here). Mariano highlights the fascinating story and introduction to the leader-leader model, which differs significantly from the traditional leader-follower approach. This book resonates with Mariano's journey from directive leadership to facilitative leadership, showing how empowering others rather than commanding them creates more effective and engaged teams.
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Mariano Gontchar
Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments.
You can link with Mariano Gontchar on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
Mariano shares his transformation from viewing himself as a boss in his project manager role to embracing the facilitator mindset essential for Scrum Masters. His journey reveals a crucial insight: you cannot implement Scrum with a "big bang" approach.
Instead, success comes through empathy and understanding your team's needs. Mariano emphasizes that working with Agile requires constant practice and learning, but the key lesson that changed everything for him was learning to empathize with his team members rather than directing them from above.
Self-reflection Question: How might your current leadership style be limiting your team's potential, and what would change if you shifted from directing to facilitating?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Mariano Gontchar
Mariano is a Madrid-based Scrum Master with a unique multi-perspective journey through Agile roles. Having evolved from developer to Product Owner, Project Manager, and now Scrum Master, he brings comprehensive insights to team facilitation and backlog management. Mariano specializes in practical Agile adoption strategies that work in real-world environments.
You can link with Mariano Gontchar on LinkedIn.