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Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Every week day, Certified Scrum Master, Agile Coach and Business Consultant Vasco Duarte interviews Scrum Masters and Agile Coaches from all over the world to get you actionable advice, new tips and tricks, improve your craft as a Scrum Master with daily doses of inspiring conversations with Scrum Masters from the all over the world. Stay tuned for BONUS episodes when we interview Agile gurus and other thought leaders in the business space to bring you the Agile Business perspective you need to succeed as a Scrum Master. Some of the topics we discuss include: Agile Business, Agile Strategy, Retrospectives, Team motivation, Sprint Planning, Daily Scrum, Sprint Review, Backlog Refinement, Scaling Scrum, Lean Startup, Test Driven Development (TDD), Behavior Driven Development (BDD), Paper Prototyping, QA in Scrum, the role of agile managers, servant leadership, agile coaching, and more!
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Jan 17, 2024

Drew Craig: Adapt and Evolve, Navigating Change in Agile Digital Marketing

Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

In this episode, Drew shares insights on leading change in a non-technical domain, specifically digital marketing transformation. Recognizing the mismatch in training materials, he advocates tailoring content to the industry's needs. Drew emphasizes the importance of adapting roles, seating layouts, and collaborating with local process teams to align with agile principles. Working closely with leadership, he underscores the significance of feedback loops for refining strategies. The episode explores how a system-wide transformation, including process owners, led to accelerated delivery cycles. 

 

[IMAGE HERE] As Scrum Master we work with change continuously! Do you have your own change framework that provides the guidance, and queues you need when working with change? The Lean Change Management framework is a fully defined, lean-startup inspired change framework that can be used as the backbone of any change process! You can buy Lean Change Management the book at Amazon. Also available in French, Spanish, German and Portuguese.

 

About Drew Craig

Drew calls himself an Agile Coach for humans; inspiring growth for individuals, teams, and systems to be better together. In all of his roles, the connection has been the people. He is passionate about establishing sustainable and simple processes, techniques, or insights as mechanisms toward self-sufficient and empowered systems.

You can link with Drew Craig on LinkedIn and connect with Drew Craig on Twitter

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