Involving the customer is one of the key aspects of building the path towards an agile product development environment. There are many types of customers, and we discuss how to involve some of the most common types of customers. Marc also suggests some tools, like Story Mapping, that you can use to work directly with customers and create a shared understanding of the ultimate goal.
Marc's passion is to help teams implementing agile frameworks like Scrum and XP and to transform our world of work. Marc loves to help teams, that are struggling with agile transitions, to overcome dysfunctional behaviour. He loves to generate new insights by approaching common problems from the other side and trying to deliberately make havoc of the process.