Junaid opens with a line that cuts straight to the most common PO anti-pattern: "You are the product owner, not the team owner." When he sees a PO slipping into command-and-control mode, he asks them one question: "What is your role?" They say "Product Owner." He says: "Exactly. You own the product, not the team. If you were meant to own the team, we'd call you a project manager."
The worst case he witnessed: a PO who was so possessive of "his" team that he required approval on everything — processes, tools, even holiday requests. In sprint planning, he would assign stories to individual team members ("Mr. X, you take this one"). He'd estimate the work himself, and when developers pushed back, he'd override them: "I was a developer, I know how long this takes."
For approaching PO anti-patterns, Junaid has a deliberate style: he doesn't confront upfront. He observes, takes notes, and starts by solving a smaller impediment to demonstrate he's there to help. Once trust is built, he brings in coaching tools — first teaching the basics ("this is what the PO role is in Scrum"), then gradually coaching on specific anti-patterns observed in practice. He targets 10-15% improvement at a time. Six months later, you've already achieved 30-40% improvement.
The best PO Junaid has worked with had four qualities: clear, concise communication; an open mindset willing to be coached; courage to say "no" when needed; and the discipline to define the "what" and leave the "how" to the team. This PO started with five sources of truth — Excel tabs, whiteboards, JIRA, and other tools. When Junaid pointed out that five sources of truth is the opposite of transparency (one of Scrum's three pillars), the PO asked for help. Junaid's response: "I can't do the push-ups for you." Together, they consolidated everything into one tool. The team was happier, and the PO managed the backlog much better.
The key lesson: great product owners trust their team, communicate clearly, prioritize ruthlessly, and have the courage to say no. And they don't try to own the team.
You can link with Junaid Shaikh on LinkedIn.
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About Junaid Shaikh
Junaid Shaikh is an energetic Agile Coach with a natural flair for Agile and Scrum, shaped by recent experiences at software giants like Ericsson and hardware leaders ABB. In his work, he champions collaboration, curiosity, and continuous improvement. Beyond coaching, he brings the same passion to cricket, table tennis, carrom, and his newest sporting obsession — padel. You can link with Junaid Shaikh on LinkedIn.