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Luca shares a critical insight from his 20+ years in construction: crews often obsess about the wrong problem. While everyone knows a drywall crew can hang drywall, the real challenge isn't about individual abilities—it's about having work ready to perform. Construction sites are messy, crowded environments where multiple trades work simultaneously, not in splendid isolation. Luca emphasizes that completing work depends not just on your crew's skills, but on having the area prepared and ready for your specific trade. He explains how he gains buy-in from tradespeople by showing them "what's in it for them" and helping them understand the difference between how they think they're working versus what's actually happening on site.
Self-reflection Question: How often do you focus on your team's capabilities while overlooking whether the work is actually ready for them to execute?
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Angela thought she was just there to coach a team. But now, she’s caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn’t just about the product—it’s about the people.
🚨 Will Angela’s coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Luca Cotta Ramusino
Luca is a passionate Lean advocate with roots in the construction industry, now guiding teams through agile transformation. He thrives on exploring uncharted territory, then helping clients navigate it with confidence. Ask him how Lean and agile methods can unlock your team's potential in today's fast-paced, ever-evolving work environment.
You can link with Luca Cotta Ramusino on LinkedIn.