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"User stories are getting done, velocity is fine, people are fairly predictable — but features, epics, and value isn't getting delivered." - Nate Amidon
Since the COVID shift to remote work, Nate has been seeing the same challenge across multiple clients: organizations spinning up engineering teams in opposite time zones, shrinking the overlap window from eight hours to barely one or two. But the time zone gap is only the surface problem. The real issue runs deeper — misaligned incentives between internal teams focused on value delivery and third-party vendors measured on output metrics like story completion counts. On the surface, everything looks fine: stories get done, velocity is stable, predictability is there. But zoom out and you see that features, epics, and actual customer value aren't being delivered. Nate shares a striking example: offshore QA testers incentivized by the number of bugs they found were creating Russian-doll ticket structures — bugs within bugs within bugs — flooding the system with noise while adding no value. His approach starts with making everyone feel like they're on one team — cameras on, real conversations about who people are, what they like, where they live. Then he works to expose the constraint: how is each group actually measured and incentivized? You can't always change the enterprise contract, but you can mitigate. In the QA case, he got leadership to communicate directly with the vendor that the new, leaner process wouldn't penalize their people.
Self-reflection Question: Do you know how every member of your team — including vendors and contractors — is measured and incentivized, and have you checked whether those incentives are aligned with the value your team is trying to deliver?
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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Nate Amidon
Nate, founder of Form100 Consulting, and a former Air Force officer and combat pilot turned servant leader in software development. Nate has taken the high-stakes world of military aviation and brought its core leadership principles—clarity, accountability, and execution—into his work with Agile teams.
You can link with Nate Amidon on LinkedIn. Learn more at Form100 Consulting.