When a Product Owner is able to define and communicate a Vision for the product, and the impact it brings to the customer, this is a Visionary Product Owner. Great PO’s look into the future, but are also able to be present with the team and help them solve day-to-day issues. In this story, we also talk about the importance of involving the team in communication with the stakeholders, and helps the team feel as responsible as the PO themselves for the success of the product.
This particular Product Owner was not honest with the stakeholders. They promised something to the stakeholders, even if that was not what was agreed with the team. They focused on “looking good”, but not spending time with the team. Combined with their day-to-day absence from the team, this created a failure-spiral.
Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.
About Daniel Lutz
Daniel is an organizational agile coach, working full time at a leading European Energy company, scaling agile with around 30 agile teams. After years in Marketing departments, he realized how much more impact he can have as a Scrum Master by empowering people and building cross-functional teams. He also works part-time as a freelance coach and business consultant helping clients on building high performing teams.