We very often focus on the process of Scrum, but forget the importance of the “why”. Why are we working on the items we are working on? Why are we working the way we are? This return to the why, every sprint using the Sprint Goal metaphor is one of the tools we discover in this episode.
In this Episode we mention the book Start with Why by Simon Sinek.
About Angel Medinilla
Ángel Medinilla (Spain, 1973) has 18+ years working experience in the ICT market. In 2007 he started his own Agile Consulting firm. Today, Proyectalis is considered the leading Agile consulting and coaching company in Spain, and one of the most well-known in Europe and Latin America,
He is a regular speaker at Agile conferences all over the world
He is the author of Agile Management (Springer) and “Agile Kaizen: Continuous Improvement Far Beyond Retrospectives’ (Springer). He also contributed to Beyond Agile: Stories of Agile Transformations, (Modus Cooperandi).
In 2015 he co-founded Improvement21, whose goal is to bring the continuous improvement habit to all kind of organizations in order to create better cultures, teams, processes and products.