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In this episode, we share the story of a transformation, and how people started to imagine the worst possible scenario. This led to bigger and bigger problems. Rasmus shares how a communication approach he calls: frequent, short and boring town halls helped dispel those disaster scenarios that people had in mind, and helped communicate the “why” and “how” of the transformation in a way that engaged the organization.
About Rasmus Lund-Jensen
Rasmus is an agile coach and Scrum Master from Denmark. He is passionate about finding pragmatic ways for teams to reach their potential. He previously spent six years at the LEGO Group where he learned the power of bad jokes. If people are laughing, it means they are listening.
You can link with Rasmus Lund-Jensen on LinkedIn and connect with Rasmus Lund-Jensen his website.