Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"This person could hold his own at any level of the organization — with executives, with engineering leadership, and with the team." - Mukhtar Kadiri
Mukhtar describes the best product owner he ever worked with through three distinct qualities. First, this person could operate at any level — equally comfortable in a strategic conversation with executives and in a tactical session with the engineering team. Second, they had vast cross-functional knowledge. They weren't a specialist in any one domain, but they could hold intelligent, credible conversations with marketing, go-to-market, customer success, and engineering alike. And third — perhaps most critically — they were decisive. In ambiguous environments where nobody has done this before, teams need someone who will pick a direction and say "let's find out," even if the decision might be wrong. That decisiveness, combined with the ability to course-correct early, is what separates great product owners from those who leave teams waiting for direction that never comes.
Self-reflection Question: Which of these three qualities — operating at any level, cross-functional credibility, or decisiveness — is strongest in your product owner, and which one needs the most development?
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"If you don't have a strong product person, engineering just takes over the backlog. And that is dangerous, because it's product that is the representative of the customers." - Mukhtar Kadiri
Mukhtar has seen it happen repeatedly: when a product owner doesn't truly own the backlog, a strong engineering lead steps in and takes over prioritization by default. Things still get built — often beautiful, technically elegant solutions — but they don't produce business value because engineering lacks the customer intimacy that product should bring. The fix isn't simple, but Mukhtar identifies three levers. First, mentorship — pairing a junior product person with a more senior one to build confidence and skills. Second, building technical literacy — a product owner who can't meet engineering halfway will always be seen as an outsider dropping tickets. And third, closing the relationship gap between product and engineering. As Mukhtar points out, a product owner is technically a part of the team, but if the team doesn't feel like they're a part of the team, that gap becomes a chasm. There needs to be real overlap between engineering and product — not just shared meetings, but shared understanding.
Self-reflection Question: Is your product owner truly a member of the team — or are they just someone who shows up to drop tickets and disappear until the next sprint planning?
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Mukhtar Kadiri
Mukhtar Kadiri is a PM career coach with 15+ years in project management. He specializes in helping project and program managers land $100–300K roles. He's been named the #1 PM in Canada. He also has a LinkedIn following of 67K+ professionals. He shares practical insights for FREE on LinkedIn, where he talks about job search, career growth, and thriving as a PM.
You can link with Mukhtar Kadiri on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"If you're not careful with success, you can deliver a project, but the project will really not do much for the business." - Mukhtar Kadiri
For Mukhtar, success is personal — he's the kind of project leader who gets emotionally invested, who thinks about the project after hours, who needs recovery time between engagements. And that emotional investment shapes how he defines success: not as hitting deadlines or completing tasks, but as delivering real business value. He breaks success metrics into three buckets using his signature rule of three: business and product metrics (NPS, revenue, market penetration), project management metrics (velocity, burn-down, risk scores), and software and system metrics (availability, transactions per second, platform health). But the real insight is in how he holds himself accountable. Mukhtar makes public commitments at the start of every project — "Expect status updates from me every week" — because he knows that the discipline of narrating the project's story every week forces him to truly understand what's happening. A status report isn't bureaucratic busywork when you approach it as storytelling: you have to make sense of the data, surface what's relevant, and articulate where the project actually stands. If you can't tell the story, something's missing from your understanding. That weekly narrative becomes both an accountability mechanism and an early warning system.
Self-reflection Question: Can you tell the story of your project right now — not just the tasks completed, but the narrative of where it stands, why, and what that means for the business?
Mukhtar is a firm believer in simplicity, and his favorite retrospective format reflects that — the classic "What worked, what didn't work, and next steps." He applies his rule of three here as well: three categories are easy for humans to hold in their heads, removing cognitive overhead so the team can focus on the conversation itself. But Mukhtar is quick to point out that a simple structure can still produce terrible retrospectives. What matters more is the facilitation: making sure people feel safe at the very start, level-setting so participants can "land" into the retrospective after jumping from another meeting, giving everyone a moment of quiet introspection to write things down before discussion begins — ensuring both quiet and loud voices are heard. He prepares for every retrospective because, as he puts it, "if you run a bad retro, you could do damage to your team morale and your project." Active facilitation — watching for who isn't speaking, encouraging quieter voices, managing tone — is what transforms a simple format into a powerful conversation.
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Mukhtar Kadiri
Mukhtar Kadiri is a PM career coach with 15+ years in project management. He specializes in helping project and program managers land $100–300K roles. He's been named the #1 PM in Canada. He also has a LinkedIn following of 67K+ professionals. He shares practical insights for FREE on LinkedIn, where he talks about job search, career growth, and thriving as a PM.
You can link with Mukhtar Kadiri on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"A lot of times, conflict arises because people don't understand each other. The first thing you need to do is make sure they understand each other." - Mukhtar Kadiri
Mukhtar brings us a challenge from a merger and acquisition program where a dominant software company acquired two competitors simultaneously — both solving the same market gap, each with their own platform, their own founders still in place, and their own fierce loyalties. The mission: merge three platforms into one. But the technical challenge was the easy part. The real complexity was human — founders who'd built their companies from scratch watching their babies potentially get retired, teams losing people to low morale and uncertainty, and leadership paralyzed by the knowledge that every decision would make somebody unhappy. Together, Mukhtar and Vasco explore a four-step approach to navigating these high-stakes disagreements: first, create a feeling of time abundance — never rush a decision that requires buy-in. Second, get each side to present their perspective with only clarifying questions, no judgment. Third, name the disagreement explicitly — turn emotions into concrete, debatable statements. And fourth, co-create an alternative solution that doesn't come from either original position, because co-creation builds commitment. Mukhtar adds a critical fifth element: steel-manning — having each side articulate the other's argument as if defending it. When people feel genuinely understood, even "disagree and commit" becomes possible.
In this episode, we refer to steel-manning and the concept of disagree and commit.
Self-reflection Question: When you're facilitating a disagreement between two strong positions, do you rush toward a decision — or do you invest the time to make sure both sides can articulate each other's argument before you even think about next steps?
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Mukhtar Kadiri
Mukhtar Kadiri is a PM career coach with 15+ years in project management. He specializes in helping project and program managers land $100–300K roles. He's been named the #1 PM in Canada. He also has a LinkedIn following of 67K+ professionals. He shares practical insights for FREE on LinkedIn, where he talks about job search, career growth, and thriving as a PM.
You can link with Mukhtar Kadiri on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"A lot of times, the problem is not necessarily technical. It's a human problem. Just figuring out the human dynamics removes the obstacles and makes the project flow." - Mukhtar Kadiri
Mukhtar was brought into a healthcare software project where the team couldn't hit any of their milestones. The product manager, engineering team, and head of engineering were supposed to be self-sustaining, but chaos reigned. What Mukhtar found through his one-on-ones was a pattern of finger-pointing — product blaming engineering, engineering blaming product. Then, in one meeting, the head of engineering exploded. He burst out yelling in front of the entire team. In a private conversation afterward, Mukhtar discovered the root cause: this brilliant architect was a bottleneck. Everyone depended on him, he was stretched across multiple projects, and the frustration had been building with no outlet. Mukhtar's approach was direct — "Your name is on this project. Yelling is not going to help." But the real insight came from what happened next. Once the head of engineering started controlling his outbursts, team morale improved almost immediately. Combined with basic structure — regular meetings, low-hanging-fruit milestones — the team built momentum and eventually became self-sufficient. The lesson? No matter how technical the challenge looks, it's always a people problem. And one-on-ones aren't just status updates — they're pressure valves that prevent public explosions that can cause irreparable damage to team morale.
Self-reflection Question: Is there someone on your team who's carrying too much load in silence — and what would it take for you to create a safe space where they can express that frustration before it boils over?
Mukhtar recommends the HBR Project Management Handbook because, as he puts it, "A lot of project management books, I can read them and it's almost like I'm not really learning anything new. But this one had substance." After stumbling into project management and leading projects for seven years before even pursuing his PMP, Mukhtar found that most PM books simply codified what he already knew from experience. The HBR handbook was different — it offered breadth, depth, and fresh approaches to common project management challenges. He also recommends the Rita Mulcahy PMP Exam Prep for those preparing for PMP certification, noting that studying for the exam crystallized frameworks around things he had been doing instinctively.
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Mukhtar Kadiri
Mukhtar Kadiri is a PM career coach with 15+ years in project management. He specializes in helping project and program managers land $100–300K roles. He's been named the #1 PM in Canada. He also has a LinkedIn following of 67K+ professionals. He shares practical insights for FREE on LinkedIn, where he talks about job search, career growth, and thriving as a PM.
You can link with Mukhtar Kadiri on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Nobody really told me, okay, this is what success looks like. And that's a very dangerous thing, because you can just go in there and be busy and be executing." - Mukhtar Kadiri
Early in his career, Mukhtar was sitting on the bench with nothing to do — and his days felt numbered. When a low-priority project came along, he jumped at it, eager to prove himself. He met the contract holder, understood the terrain, laid out a plan, and started executing. Then a stakeholder he hadn't even mapped called him into her office and blasted him. The project wasn't aligned with her vision — and it turned out she was more powerful than the contract holder, even though she appeared nowhere on the org chart. That moment forced Mukhtar to rethink everything. He started scheduling one-on-ones with every stakeholder he could find, asking each one what success looked like from their perspective, and then asking them to point him to the next person he should talk to. What emerged was a comprehensive success criteria that no single person had articulated before — because even the leaders hadn't sat down to define it. Mukhtar learned that in complex, ambiguous environments, success isn't handed to you. It's your job to surface it, articulate it, and get everyone aligned. As he puts it, don't be fooled by org charts — the real stakeholder map is one you have to build yourself through one-on-one conversations.
Self-reflection Question: When was the last time you validated your stakeholder map beyond the org chart — and could there be an invisible stakeholder whose definition of success you haven't yet discovered?
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Mukhtar Kadiri
Mukhtar Kadiri is a PM career coach with 15+ years in project management. He specializes in helping project and program managers land $100–300K roles. He's been named the #1 PM in Canada. He also has a LinkedIn following of 67K+ professionals. He shares practical insights for FREE on LinkedIn, where he talks about job search, career growth, and thriving as a PM.
You can link with Mukhtar Kadiri on LinkedIn.
In this episode, we refer to The Agile Way by Peter Merel and The Great Game of Business by Jack Stack.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"When a product owner brings an attitude of learning together, it doesn't just create psychological safety — it creates an active experimental mindset and a network of trust relationships that support each other in the learning process." - Peter Merel
The best product owner Peter has worked with is Ben White, one of three brothers and partners in Ray White — Australia's largest property management business, started by Ben's great-grandfather. Ben had a vision for transforming how property management works across the entire Australian industry. To realize this vision, he tried to bring an app to market — and failed. Not once, but twice, before succeeding on the third attempt. What made Ben exceptional wasn't his persistence alone, but that each failure became an opportunity to learn how to approach the problem differently. The product he finally brought to market was informed by all of that learning. Ben's real genius, Peter explains, is his ability to establish channels of learning — trust relationships that flow not just through the technical team, but throughout the entire business and back into product development. Without those trust relationships, psychological safety alone isn't enough. Peter also emphasizes that the product owner should be a servant leader, and points to Jack Stack's open book management model where every employee is motivated to think and act as a business owner. When everyone understands that the future of the business is their future, they all collaborate as product owners — and the need for desk-pounding disappears entirely.
Self-reflection Question: How many channels of learning does your product owner currently have — and are there trust relationships in the organization that could become active channels but haven't been tapped yet?
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"The problem isn't the role of product owner. The problem is the relationship between product owner and everybody else." - Peter Merel
At Commonwealth Bank of Australia, Peter worked with a business executive who drove the development of a digital product that generated $2 billion in business for the bank. By any business measure, this person was extraordinarily successful. But as a product owner, he was terrible. He pounded desks, went red in the face, insisted that everything the team was doing was wrong, didn't trust anyone, and couldn't be trusted either. The core anti-pattern wasn't the shouting itself — it was that this person didn't understand what a collaborative relationship needed to be. Peter found a creative solution: he taught the executive the game of Go. Go rewards harmony — you lose by being too passive, and you lose by being too aggressive. Through Go, Peter taught the executive to create prompting questions, to work through others so they would carry concerns into meetings, and to provide answers rather than demands. Once the executive saw that collaboration was a more effective way to realize his own vision — faster, better, and more reliably — the behavior changed completely. The insight Peter shares is that before coaching behavior, you sometimes have to prove the business case for collaboration itself.
In this segment, we refer to The Agile Way by Peter Merel, which Peter now gives to product owners as a framework for understanding collaborative relationships.
Self-reflection Question: When you encounter a product owner who leads through demands rather than collaboration, have you considered showing them that collaboration is actually a faster path to getting what they want?
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About Peter Merel
Credited in the first agile book (XP Embraced), keynoted the first agile conference, invented the first agile training game, founded the xscale alliance, authored the agile way, Peter developed software by hand for forty years, coached agile in person for twenty years, and is working now to revolutionize the AI alignment landscape.
You can link with Peter Merel on LinkedIn. You can also find his work at agile.way.pm.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"A Scrum Master is a self-defeating role. If you have worked yourself out of a job, then you've succeeded." - Peter Merel
Peter Merel challenges the very notion of the Scrum Master as a permanent organizational role. He argues that calling someone a "master" makes everyone else a servant — the opposite of what agile teams need. Instead, Peter advocates for leadership as a service, where every team member provides leadership to their team and every member of a swarm provides leadership to their swarm. He points to the Haudenosaunee Confederacy — the successful direct democratic republic that existed in North America before the USA, and which influenced the American founding fathers — as a model for distributed leadership. The protocol is simple enough to apply universally, regardless of organizational structure. Peter's practical approach to success measurement is equally compelling: build a thin steel thread of alignment, prove it works in 8 to 12 weeks, then split it and backfill with the most progressive people in the organization. He describes growing a group of 300 in just 9 months using this approach. The key insight is that coaches should not think of themselves as change agents, but rather as people who transform change participants into change leaders. Once a team can self-organize without you, your job is to move on to the next challenge — and that's what success looks like.
In this episode, we refer to the concept of leadership as a service and the XScale Alliance.
Self-reflection Question: If you stepped away from your team tomorrow, could they self-organize effectively — and if not, what's the one thing you could teach them this week that would bring them closer to not needing you?
Peter Merel recommends quality circles as a cross-team retrospective format drawn from the Toyota Production System. The concept is simple but powerful: take three teams of six people and break them into six quality circles of three — one person from each team in each circle. These circles meet regularly for 10 to 30 minutes, ideally before team planning sessions, to share problems, ideas, and ways they can help each other. The magic of three people is that while one person explains, another listens, and the third is already thinking about where the conversation goes next — creating what Peter calls "a beautiful hum." Each circle brings two kinds of ideas back to their team: proposals for work that would benefit the teams as a whole, and treaties — working agreements between teams. The teams remain autonomous and can decide how to respond. Peter emphasizes that this approach scales naturally — representatives from groups of teams can form quality circles at higher levels, keeping face-to-face communication alive across entire organizations. As Peter puts it, "Learnings flow across the organization — and that's more valuable than anything you can come up with in a retrospective by yourself."
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Peter Merel
Credited in the first agile book (XP Embraced), keynoted the first agile conference, invented the first agile training game, founded the xscale alliance, authored the agile way, Peter developed software by hand for forty years, coached agile in person for twenty years, and is working now to revolutionize the AI alignment landscape.
You can link with Peter Merel on LinkedIn. You can also find his work at agile.way.pm.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Our jobs ARE about alignment. Alignment is how do we get all of the people and all of the tools to work together for mutual benefit." - Peter Merel
Peter Merel brings a provocative perspective on the biggest challenge facing agile professionals today: AI and agile alignment. With AI rapidly advancing, Peter observes that everyone in the agile community is afraid for their jobs — but argues this fear is misplaced. The real challenge isn't replacement; it's alignment. How do we get biological and electronic entities to work together for mutual benefit? Peter's answer begins with pull-based transformation — building a thin steel thread from business through to DevOps, proving it works with a small group, then growing it. He connects this to Goldratt's throughput accounting, arguing that throughput (operating expense plus net profit) is the only metric immune to Goodhart's Law. From throughput, Peter derives three flows: value flow (throughput itself), workflow (the first derivative — what increases value flow), and learning flow (the second derivative — what improves workflow). He then introduces the pirate metrics (AARRR) — acquisition, activation, retention, referral, and revenue — as market constraints that can be analyzed through Theory of Constraints. Peter's frustration is that 25 years after Agile began, most business stakeholders still can't identify their market bottleneck. Without that knowledge, he argues, priorities are meaningless. The path forward for agile coaches? Bring scientific rigor to transformation, measure what matters, and prove value before scaling.
In this episode, we refer to FAST Agile, Joe Justice's work with Tesla and WikiSpeed, and the connection between throughput accounting and agile transformation metrics.
Self-reflection Question: Can you identify the single biggest market constraint limiting your organization's throughput right now — and if not, how confident are you that your current priorities are the right ones?
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About Peter Merel
Credited in the first agile book (XP Embraced), keynoted the first agile conference, invented the first agile training game, founded the xscale alliance, authored the agile way, Peter developed software by hand for forty years, coached agile in person for twenty years, and is working now to revolutionize the AI alignment landscape.
You can link with Peter Merel on LinkedIn. You can also find his work at agile.way.pm.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Either you're going to do what you know works, or you're going to step away. Either way, you're not going to do damage to your client." - Peter Merel
After a successful transformation at Commonwealth Bank of Australia, Peter Merel moved to Westpac, another major Australian bank, expecting to replicate the same approach. He found an executive who appeared eager to support an agile transformation — but this executive saw agile as the ideal form of micromanagement. Everything and everyone revolved around this one individual, and as Peter began facilitating conversations that didn't hub on the executive, the executive felt disempowered. Peter was blind to this dynamic — he had never encountered it before. The situation deteriorated because Peter had been hired to run a push-based transformation, when he knew from experience that only pull-based transformation works. At Commonwealth Bank, he had built a thin steel thread from business through to DevOps with a small group, proved it worked, and then grown it organically. At Westpac, he let himself be persuaded to push change into the organization, and it compromised everything. The lesson Peter shares is stark: if you can't do what you know works, and you can't step away, then you are the problem. He also warns that when coaches fail this way, they make life harder for whoever comes next — a responsibility that's easy to overlook in the moment.
In this segment, we talk about pull-based transformation and why push-based change programs consistently fail in large organizations.
Self-reflection Question: Are you currently in a situation where you've compromised on your approach to change — and if so, are you doing more damage by staying than you would by stepping away?
Peter's own book, The Agile Way, is his modern translation of the Tao Te Ching — a 3,000-year-old text he argues was originally about how to achieve agile development in organizations large and small. Peter first started translating this text in 1989, and after decades of iteration, the book draws connections between ancient wisdom and modern agile practices — XP, Lean, Theory of Constraints, throughput accounting, and permaculture. As Peter explains, "The sage in Lao Tzu is Shang Ren — agile people. This is a book about agile people, agility, and it always was." The book is available at agile.way.pm, and Kent Beck, who wrote the foreword, calls it "a dangerous little book" — dangerous in the same sense as the word extreme.
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Peter Merel
Credited in the first agile book (XP Embraced), keynoted the first agile conference, invented the first agile training game, founded the xscale alliance, authored the agile way, Peter developed software by hand for forty years, coached agile in person for twenty years, and is working now to revolutionize the AI alignment landscape.
You can link with Peter Merel on LinkedIn. You can also find his work at agile.way.pm.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"A failure is not a failure. A failure is just the first step." - Peter Merel
Peter Merel became a Scrum Master by stealth — long before the title existed. Credited in Kent Beck's first XP book and present at the first agile conference, Peter was practicing lightweight processes at Hewlett Packard in the late 1990s. When he took a role at GMAC, the residential finance arm of General Motors, he brought XP practices with him and found early success. After six months of strong results, the project manager, Mike Alakom, sat Peter down and asked the most dangerous management question: "What do I do?" Peter gave what he now calls the stupidest answer possible — "You don't really have a role in this process." The next day, Mike called an all-hands meeting and calmly maneuvered Peter into crediting the entire way of working as Mike's idea. Peter stayed on for another six months, but at arm's length. In hindsight, Peter recognizes Mike did exactly what he should have done. The second failure came at Commonwealth Bank of Australia, where Peter was brought in to coach agile but was actually being set up to fail — a ripcord the organization could pull when it wasn't ready for change. The delivery manager, Des Webster, told Peter directly: "You were set up to fail." Peter walked away, thinking he'd never return. But six years later, every person he had coached had moved up in the organization, and Peter came back as principal coach for 50,000 people. The CIO declared Agile one of the bank's five pillars. Just because you hit the wall doesn't mean it's the end — it might be the beginning.
Self-reflection Question: When was the last time you failed at introducing change, and have you considered that the seeds you planted might still be growing in ways you can't yet see?
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Peter Merel
Credited in the first agile book (XP Embraced), keynoted the first agile conference, invented the first agile training game, founded the xscale alliance, authored the agile way, Peter developed software by hand for forty years, coached agile in person for twenty years, and is working now to revolutionize the AI alignment landscape.
You can link with Peter Merel on LinkedIn. You can also find his work at agile.way.pm.
Natalia Curusi co-authored a book that doesn't tell you what agile should look like — it tells you what actually happens when you try to transform an organization. Friday-night deployments, zombie teams going through the motions, transformations that met a wall of silence. In this episode, we unpack the real lessons from the front lines: how personal values drive the shift to agile, why some teams have all the ceremonies but none of the substance, and what systems thinking reveals about why transformations fail — or snap back.
"I felt like there is a mismatch in my values, my moral values and principles, and customer-centric orientation. So when I found out about Agile around 2010, I understood — okay, this is the answer. Now I have the answer how I can map my moral values and principles with software delivery."
Natalia's journey to agile didn't start with a methodology — it started with a gut feeling that something was wrong. Working in large corporations in the early 2000s with fixed-scope contracts, late deployments, and scripts running directly in production, she sensed a disconnect between how work was done and how it should be done. When she moved to a smaller company around 2010 and experienced transparency, collaboration, and the freedom to ask any question without fear, she realized this was the agile mindset — even before she knew the term. The key insight: agile isn't something you adopt, it's something that aligns with values you may already hold. That alignment between personal principles and ways of working is what makes the difference between going through the motions and genuinely transforming how a team operates.
"The first thing I observe — if I go to some of the ceremonies and I see that stand-up becomes like a status meeting, and everybody is reporting to somebody. People are afraid to say some of the things, afraid to escalate risks or assumptions."
One of the strongest chapters in the book is titled "Don't Be an Agile Zombie." Natalia describes teams that have all the boards, all the roles, all the right meeting cadences — but nothing is actually changing. The Scrum Master becomes a secretary. The Product Owner is a proxy afraid to make decisions. The tell-tale signs? Fear and formality. When people report upward instead of collaborating sideways, when risks go unspoken because the environment punishes transparency, that's a watermelon project — green on the outside, red on the inside. Natalia's approach starts with observing the tone and dynamics in ceremonies. If the stand-up feels like a status report and not a coordination meeting, something deeper is broken. And her advice is direct: if an organization is delivering waterfall and happy with the predictability and value, that's fine — just call it what it is. Don't put lipstick on a pig. As Rebecca Homkes discussed on this podcast, the key is to communicate the truth with care, but communicate it nonetheless.
"It's not right to say that you are agile if you are not. Just name the things how they are — name the things using the right word."
Rather than the old waterfall-vs-agile binary, a more useful lens is the spectrum between task-driven and value-driven product development. On the task-driven side, somebody creates the list of tasks — requirements, architecture document, design document — and a project manager distributes them. Teams execute but aren't asked to be creative or adaptable. On the value-driven side, what matters is the impact of what teams build. Value is discovered through the dynamic interaction of functionality with customers — it can't be predetermined. Most organizations sit somewhere on this spectrum, and many are slowly moving toward the value-driven end even if they don't call it agile. The practical takeaway: transformation should be tailored to where an organization actually is, not where a framework says it should be. The book argues for a pragmatic, hybrid approach rather than evangelical purity.
"We did a big agile transformation — five years of real transformation. Then the company was bought, merged with a bigger payment provider. And now they are working with SAFe. And that's the end of the story."
In the later part of the book, Natalia and her co-author move into systems thinking — Cynefin, the Iceberg Model, causal loop diagrams. Many agile practitioners stop before they get here because it feels academic. But Natalia argues it's essential, and she illustrates why with a real example: a payment company that went through five years of successful agile transformation using LeSS, only to be acquired by a larger organization that pushed SAFe — and the transformation snapped back. This is the basin of attraction concept: a system has to pass through a point of genuine disruption before it can settle into a new stable state. Without that, it returns to where it was. For practitioners looking to get started with systems thinking, Natalia recommends The Fifth Discipline by Peter Senge and learning to build causal loop diagrams — a practical tool that creates productive conversations about how organizational dynamics actually work.
"It's like comparing apples and orchestras. You cannot compare agile and AI — they are completely different things. Agile is not enough, but it's also not dead."
Natalia addresses the "Agile is dead" debate head-on. Her argument: comparing agile to AI is a category error. An apple cannot play an orchestra, and an orchestra cannot replace an apple — they serve entirely different purposes. AI can handle a significant portion of day-to-day tasks, but it lacks common sense, empathy, and the ability to read a room. Rather than declaring agile dead, Natalia sees a post-agile era — not one where agile disappears, but where we move beyond the label wars. The trends that matter aren't about whether agile is popular; they're about collaboration, adaptability, and understanding how teams and organizations actually work. We can finally talk about what matters in our industry without being pressured to label it.
Natalia Curusi is an Agile Coach at Endava with over 20 years in software delivery, specializing in agile transformations, delivery optimization, and systems thinking. She leads Asia Pacific initiatives driving business agility. She is co-author of From Resistance to Resilience: Practical Agile Lessons for Transformation.
You can link with Natalia Curusi on LinkedIn and visit her website at nataliacurusi.com. You can also join the Agile Continuum community on LinkedIn.
Felipe Engineer-Manriquez is one of the co-hosts of the Agile in Construction track at the Global Agile Summit 2026. In this preview episode, he and Vasco talk about why Agile belongs on the construction site, what the track's speakers discovered when they stopped following the plan, and why software people should pay close attention to an industry that builds hospitals, not apps.
"People don't realize that those ideas absolutely work in other industries. Agile's been successfully applied everywhere, and I think where it gets the least amount of publicity is in the construction sector."
When most people hear "Agile," they think standups in a tech office, not concrete and rebar. Felipe wants to change that. Construction, he says, is always about 20 years behind whatever process or technology the rest of the world adopts — a "very safe stock of keeping tradition." That gap is exactly what makes this track valuable. Agile is alive and growing in construction, and the translation turns out to be simpler than you'd expect. Most of what needs to change isn't the framework — it's the vocabulary. The sessions in this track show how practitioners made that jump with surprisingly small tweaks.
"Half the speakers that I asked were like, 'what, me? Do I have a story to share?' I was like, yeah, you have this really amazing... people just don't realize how awesome they are."
One of the things that struck Felipe while assembling the track was how humble the speakers are. People who have transformed how their companies deliver work — including the keynote speaker, Brian, whose organization celebrated 10 years and saw dramatic before-and-after results — genuinely didn't think their stories were remarkable. They grew up in an industry with 100 years of project management tradition, where PMI-style thinking is the water they swim in. They don't see how different things look from the outside. Some of these practitioners couldn't even work across projects before adopting Agile — and now they're doing it routinely. That capacity shift alone is a data point worth paying attention to.
"It's just ground into you, that thou shalt follow a plan. But in reality... they have to do heroic things to make those plans happen. Because the plans are just wrong."
Felipe zeroed in on the Agile value of responding to change over following a plan as the single biggest shift his speakers experienced. In construction, plan adherence is gospel — you follow the schedule, period. But in practice, teams were performing heroics just to make flawed plans appear to work. As speakers adopted Agile, they stopped forcing broken plans and started adapting. Felipe gives a nod to #NoEstimates — calling Vasco "the granddaddy of #NoEstimates" — as part of the same insight: the plans are wrong, and the sooner you accept that, the sooner you can respond to what's actually happening. The second pattern was equally powerful: for the first time, construction workers started thinking about who actually uses what they build. You'd think building a school or hospital makes the end user obvious, but Felipe says people in the industry can work for years and never once consider who receives their work. Agile forced that question, and the answers changed how they prioritize.
"Inside of every process are people. Everyone faces resistance to change... when I stopped trying to teach people, and I started inviting people, things changed."
Here's the cross-industry lesson Felipe wants software practitioners to hear: resistance to change is universal, and the breakthrough is the same everywhere. Every speaker in the track had a moment where they learned something new and didn't want to go back to the old way. That's the same moment every Scrum Master, product owner, and developer has lived through. The universal tactic that worked? Showing rather than telling. Case study after case study revealed that the real breakthroughs came not from training sessions or slide decks, but from demonstrating results and inviting people in. Stop teaching, start inviting — that's a principle that works whether you're pouring concrete or shipping code.
"The best thing you're gonna do on Monday after the summit is you're gonna start to ask really intelligent questions. That is gonna be priceless. That's something that AI doesn't even do for people."
Felipe's take on what attendees will walk away with isn't a new framework or a certification. It's a shift in the questions they ask. Twenty years into practicing Lean Construction, Agile, and Scrum, Felipe says asking better questions is the one thing that has stuck with him the entire time. Better questions melt away resistance, open up new perspectives, and make new ways of working accessible. The ideas in the track are, in his words, "not terribly complicated — they're actually quite simple, and I would even say elegant." And the speakers are approachable — Felipe personally vouches that every speaker in his track answers emails. There will also be live Q&A sessions during the summit for direct interaction.
"My chief orchestrator said, you should have your own website. So felipe.engineer was built."
In a delightful closing moment, Felipe shared that his personal website at felipe.engineer was built by his AI agent. Not suggested and then hand-coded — fully built, complete with a style guide the agent had strategically created two weeks earlier. Felipe jokes that the AI was setting him up: first planting the seed that he needed a style guide, then recommending it be applied to a brand-new personal site. Felipe also has a session in the track about building an AI bot for construction sites — another reason to check out the full lineup at globalagilesummit.com.
Felipe Engineer-Manriquez is a best-selling author, international speaker, and host of The EBFC Show. A force in Lean and Agile, he helps teams build faster with less effort. Felipe trains and coaches changemakers worldwide — and wrote Construction Scrum to make work easier, better, and faster for everyone.
You can link with Felipe Engineer-Manriquez on LinkedIn.
You can also find Felipe at thefelipe.bio.link, check out The EBFC Show podcast, and join the EBFC Scrum Community of Practice.
In this BONUS episode, we preview the Agile in Gaming track at the Global Agile Summit 2026 with track host Eagan Rackley. Eagan shares how he curated a lineup of speakers that spans indie studios, AI-driven game platforms, and multi-studio leadership — all focused on the human side of game development during one of the industry's most turbulent periods. If you've ever wondered what Agile looks like when artists, designers, sound engineers, and programmers all need to ship together under pressure, this is the episode.
"You helped me recognize strengths I'd been dismissing in myself as a leader that I could turn the volume up on, and helped turn me on to some of my more people-first instincts into actual leadership accents."
Eagan's path to hosting the Agile in Gaming track started when he worked with Vasco at Malwarebytes in the early 2020s. That coaching relationship shifted how he thought about leadership — moving from dismissing his people-first instincts to leaning into them. When the Global Agile Summit opened up volunteer spots in 2025, he jumped in and co-hosted the development track. Game dev speakers drew strong audience engagement, and when the team suggested a dedicated gaming track for 2026, it was an easy yes. For Eagan, hosting is not just about giving — it is about learning from peers in an industry he transitioned into and loves deeply.
"A lot of the problems we solve in gaming are the same problems people are solving in Agile everywhere, just with a different space. But also, Agile is very specific in gaming — even something like storyboarding is functionally different because you're describing a car in a city that makes these sounds, that drives with physics in this way."
Gaming sits at a unique intersection of disciplines — art, sound, design, engineering, narrative — all collaborating under tight constraints. Agile shows up differently here. The frameworks are similar, but the mechanics of how multidisciplinary teams coordinate are distinct. At gaming conferences, you rarely hear people talk about agility the way the Agile community does, and at Agile conferences, gaming is almost never represented. Eagan saw that gap and built a track to bridge it. The problems — building trust under pressure, introducing change to skeptical teams, managing cross-discipline dependencies — are universal. The context just makes them more vivid.
"He doesn't like Agile at all. He runs a really humanist-centered version of waterfall that can pivot quickly, which my argument is it's fairly agile, but it's not something he believes in — but it's also one of the most agile places I've ever worked."
One of Eagan's most striking observations comes from his current studio, led by an executive producer named Chris Whiteside. Chris explicitly rejects Agile as a label — likely burned by past implementations where someone tried to install a framework rather than nurture a mindset. Yet the way he runs teams is deeply human-centered, responsive, and adaptive. It is a useful reminder that the label matters far less than the behavior, and that some of the most agile organizations don't call themselves agile at all. The pattern Eagan has seen across studios mirrors what happens everywhere: framework-only installations that generate resistance, versus environments where the mindset develops organically.
"I wanted to create a track that felt like accessible excellence. Just pushing beyond right where we were, but you could watch these talks and say, I could do that, that could be me. On Monday morning, I want to go in and try to be that person a little more."
When selecting speakers, Eagan drew on an unlikely reference point: a 1990s skateboard video called Zero Hero by a company called Zoroac. The skaters were not doing impossible three-story drops — they were doing moves that felt just one or two steps beyond what you could already do. That is the energy Eagan wanted for the track. Not aspirational keynotes from unreachable experts, but stories from people whose work makes you think: I could try that on Monday. He deliberately chose speakers across a range of experience levels and industry positions to hit that sweet spot.
"I want this track to be the answer to the question of whether it's worth it to stay in the industry and keep going — with some evidence that there are people out there doing this work thoughtfully, doing it well, and finding ways to remain human."
The track features a deliberately diverse lineup. Clinton Keith delivers the keynote, titled "The Game Industry As We Know It Is Ending — And the Future Could Be Much Better," which examines why the old AAA model is failing and where the industry is heading. Umar Ajaz focuses on building Agile into indie studios from the ground up — a timely topic as the industry shifts toward smaller, more agile teams. Kat Antonovich brings a social work background to team dynamics and change management, and Eagan intentionally sought an associate-level speaker because junior professionals have been disproportionately hit by industry layoffs. Marcos Jordt presents on Bitmagic, a fully AI-driven game development platform, along with his experience setting up Agile in Finland. And Kari Koivistoinen addresses the macro level: how to run multiple studios while preventing crunch and keeping team environments healthy.
"These are the same problems everyone is solving in Agile. How do you build trust on teams under pressure? Introducing change when people are resistant or skeptical. Those show up everywhere."
This track is for curious people — whether they work in gaming or not. If you are interested in how teams solve problems with creativity and constraints, how multidisciplinary collaboration actually works (or breaks down), and what happens when an industry goes through a genuine transformation, there is something here for you. The goal is not prescriptive solutions. It is about getting down to fundamentals: what makes people do their best work and what makes teams function well. For people already in the gaming industry, Eagan designed this track to be the answer to the question many are asking after years of layoffs, studio closures, and canceled projects — is it still worth it? The track says yes, and backs it up with evidence.
Eagan Rackley is the track host for the Agile in Gaming track at the Global Agile Summit and a seasoned software engineer and Agile leader with 24+ years of experience spanning game development, enterprise architecture, graphics, and highly parallel programming. A passionate problem-solver, he excels in building collaborative teams, driving innovation, and turning conflict into opportunity. He thrives on creating software that empowers people and transforms ideas into impact.
You can link with Eagan Rackley on LinkedIn.
The Global Agile Summit kicks off on May 4th, and the People track is one of the most loaded lineups this year. In this episode, track co-hosts Pete Oliver-Krueger and Alina Thapliyal share the story behind the track, the sessions they're most excited about, and why — in a world increasingly focused on technology and AI — the people dimension is more critical than ever.
"Every transformation still comes down to how people feel, how they communicate, how they work with each other, how decisions are made, and how leaders can create a space and conditions for them to thrive."
The People track isn't new to the Global Agile Summit — it's been part of the event for several years, sometimes combined with the Product track. But this year, the volume and quality of submissions made it clear that the topic deserves its own dedicated space. Alina frames it in terms of the VUCA world we operate in: volatility, uncertainty, complexity, and ambiguity make the people dimension more important, not less. Pete picks up the thread with a sharper edge — as AI and technology increasingly dominate the conversation, it's easy to lose sight of the people creating, designing, using, and selling the products. That tension is exactly why he wrote Shift: From Product to People with his co-author Michael. The book exists to pull practitioners out of product-as-a-thing thinking and into product-as-people thinking.
"When we lose sight of the people around the product is when things start to suffer."
When Pete reviewed the track submissions, he noticed a telling pattern — a divergence that confirmed the track's reason for existing. Many submissions talked about product as an artifact, focused on deliverables and outcomes, with no connection to the humans involved. Then there was a second group that immediately saw themselves in the People track. Pete explains the dynamic: we all start by caring about people and solving problems, but at some point we pick a solution and the work of getting it done becomes all-consuming. The task becomes the goal and the people become objects. Unless we consciously leave space to think about relationships and human dynamics, we drift into laser focus on things. The sessions in this track are designed to be the antidote.
"It's so inspiring to just listen to it and think that I can also do it. We can give people a second chance. We can focus on what's good and increase the good, rather than focus on what's bad."
Both Alina and Pete highlighted Marcus Bullock's keynote as a must-watch. Marcus, CEO of Flikshop, started from a deeply difficult place and built his way to leading a business and empowering others. What makes his story stand out isn't the arc from adversity to success — it's the honesty. Pete, who has known Marcus for over 15 years, points out that Marcus's story includes genuine ups and downs, and his people-first approach is what helped him weather all of them. Alina was struck by the energy Marcus brings and his focus on amplifying what's good in people rather than minimizing what's bad. It's a message that resonates whether you lead a team of five or an organization of five thousand.
"Take a product, give it to a customer, and don't say anything. Just let the customer try it, let the customer experience the product. We need to have the courage to shut up."
Alina's second highlight was the session on usability theater, where the core idea is deceptively simple: put your product in front of a customer and resist the urge to explain anything. No "look what we did here," no guided tour. Just observe how people actually interact with what you've built. It takes real courage, Alina says, because our instinct is to showcase and defend our work. But the insights you gain from silence and observation are worth far more than the comfort of narration. This is one of those sessions that sounds simple but could change how you run your next product review or demo.
"There is a necessity to understand ourselves and have some of this confidence, but that's true for everybody, even our leaders. They may be stuck in permission loops with their own bosses."
Tara Scott's session on agency and breaking the permission loop touched a nerve for both hosts. Alina shared that in companies she's worked for, drawn-out decision processes wasted resources and drove people to leave. Tara's session tackles how to empower people to actually make decisions. Pete adds a crucial nuance: the permission loop isn't just a top-down problem. Leaders are stuck in their own permission loops too. Everyone in the chain faces the same challenge, and the solution can't be found in a vacuum — it requires understanding where each person is coming from and building flexibility across the team and organization. If this topic hits close to home, Tara is also doing a live Q&A during the summit.
"Every time I have a conversation with Jeff Patton, it just goes in all kinds of directions, and I have so much fun."
Pete flagged two more sessions worth watching. The neurodiversity session with Anita promises to open up a topic that deserves more airtime in the agile community — how different minds experience and contribute to team dynamics. And Jeff Patton, whose conversations with Pete apparently never follow a straight line, brings his signature blend of product thinking and people awareness. The full track covers a wide range: trust, leadership, inclusion, decision-making, neurodiversity. As Alina puts it, these topics are universal — they're about human behavior, and that's valuable in any field where you work with people.
"I think people can take away from the track the ability to see other dynamics in their workplace that maybe they currently aren't spending a lot of time paying attention to, or didn't even realize were there."
When asked what attendees will walk away with, both Alina and Pete landed on the same metaphor: a new lens. Alina described it as a better understanding of how human dynamics shape culture and performance, paired with practical tips that can be applied immediately — no theory, just real-life stories from real practitioners. Pete took the metaphor further, comparing it to putting on night vision goggles. After watching these sessions, you'll start noticing dynamics you'd been walking past every day — relationship patterns, permission loops, communication gaps. And with that new visibility comes influence. You'll realize you have more ability to shape your environment than you thought, simply because you can now see what was always there.
Pete Oliver-Krueger is an Executive Coach with the Library of Agile, and co-author of the book "Shift: From Product to People", a novel that tells the complex story of how leading "people-first" is required to solve tomorrow's biggest problems.
You can link with Pete Oliver-Krueger on LinkedIn, and visit Pete OK's website at https://www.shiftingpeople.com/.
Alina Thapliyal is the Scrum Master for a team within the public sector. Her aspiration is to become an agile coach. She grew up in Romania and has been living in Germany for 13 years. She loves jogging, reading and actively listening to people's life stories.
You can link with Alina Thapliyal on LinkedIn.
The Global Agile Summit is around the corner, and the AI in Organizations track is one you don't want to miss. In this episode, track co-hosts Michael Dougherty and Michał Parkoła walk us through what they've built — from the thinking behind the track name to the sessions that stood out, and why this isn't just another AI conference lineup.
"AI will not only be useful to existing organizations, but it will reshape organizations in a very significant way, the same way cars reshaped cities."
Michael and Michał drew a deliberate line with the track name. Michael points out that AI has been around for decades — it didn't start with ChatGPT. The real shift now is AI agents scaling to enterprise level, replacing automation that used to require specialized tools. Claude Enterprise holds about 29% of the enterprise AI market, Gemini around 15%. But Michał pushes the framing further: the first-order effect is applying AI to existing work. The second-order effect — the one he's most interested in — is how AI will reshape organizations themselves. New species of companies will emerge, smaller teams will achieve what used to require hundreds of people, and some existing organizations won't survive the transition. That's the conversation this track is designed to start.
"There was a bit of AI slop in the submissions. There was a lot of talk that, unfortunately, was meta-talk — there was no real value that I could glean."
When session submissions came in, Michael was disappointed by how many were surface-level — big promises with no practical takeaway. The ones that stood out were practitioners showing what they actually do. Dave Westgarth, for example, demonstrated how he uses AI with Lovable and Claude embedded in Miro whiteboards to enhance real team interactions. On Michał's side, the standout was Max Pirata, who challenged the "vibe coding is slop" narrative. His argument: the quality of large-scale software has never depended on the infallibility of individual engineers — it depends on disciplined engineering processes. The same applies to agentic engineering. Your first attempt at vibe coding will be rough, but there are ways to apply engineering discipline to AI-assisted development. That's what Max will be talking about at the summit.
"Now I've got 20 prototypes that I can choose from. Which ones are the best? Which ones do I need to clear out? Product managers now have a different game they play."
Two sessions capture opposite sides of the AI-in-organizations tension. Dave Westgarth's "Vibe UX: Prototyping at the Speed of Thought" shows how vibe coding lets you build full working systems instead of Figma mockups — so fast that the bottleneck shifts from creation to selection. Product managers and product owners now face a new challenge: clearing the closet of AI-generated options rather than validating a single bet. On the other side, Shawn Wallack's session — "Even With AI, Your System Will Never Be Better Than Its People" — brings the counterpoint. Michael explains the systems-thinking angle: AI does what you tell it, fast and accurately, but that speed reveals human bottlenecks everywhere else. He shares the cautionary example of AI declining twice the insurance claims humans did, with the human-in-the-loop rubber-stamping instead of actually checking — leading to a class action lawsuit. The lesson: AI doesn't remove the need for human judgment, it makes it more critical.
"True to his roots, he is exploring spec-driven development now, which is one of the popular threads in agentic engineering."
Gojko Adzic — the author of Specification by Example and Impact Mapping — brings heavyweight credibility to the track. Michał reveals that while Gojko is exploring spec-driven development in the context of agentic engineering, the interview focused more on his hands-on experience building his own AI products. For attendees, this means real practitioner insights from someone who literally wrote the book on how specifications drive software quality — now applying those principles in an AI-first world.
"My favorite case would be people who will quit their jobs and start new companies that will be able to achieve wonderful things with much smaller teams than we would otherwise imagine possible."
The track is designed to meet people wherever they are. Pierre Beaning covers the basics of using Claude for beginners. Jason Little — who Michael describes as a "techno nerd" and "grand poobah" — shows how to build and scale multi-agent systems for business. The spectrum runs from "I've only used AI to plan a vacation" to "I'm orchestrating agent teams." But Michał's vision for the ideal attendee is bolder: someone who walks away ready to start a company. Michael backs this up with the story of an AI unicorn — $1.8 billion valuation, one guy and his brother, in the pharmaceutical industry, just a few months old. Hype? Maybe. But Michał's pragmatic take lands it: "If you make a few million, even if it dies later, that's not such a bad thing." The goal of the track is to blow away the fog — throw flares into key spots so people can sketch a map of what's possible and decide which areas deserve a follow-up.
Michael Dougherty is the Co-author of Shift: From Product to People, leadership coach with 30+ years helping organizations adopt people-centered, agile ways of working. Co-owner of the Global Agile Summit.
You can link with Michael Dougherty on LinkedIn and find out more at shiftingpeople.com.
Michał Parkoła is an Agile practitioner based in Warsaw, Poland. Previously hosted the Value-Centric Product Development track at Agile Online Summit 2024. He is building Tapestry, an AI planning assistant.
You can link with Michał Parkoła on LinkedIn and check out Tapestry at growwithtapestry.com.
In this episode, we refer to product owner anti-patterns and product owner interviews on the Scrum Master Toolbox Podcast.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Great product owners are always asking: what if? How can we do it differently? How can we simplify?" - Viktor Glinka
Viktor describes great product owners as fundamentally curious people who constantly look for simpler, better ways to do things. But curiosity alone isn't enough — they're also skilled negotiators who navigate conversations with teams, stakeholders, and customers. In scaled setups, their work shifts from clarification to prioritization, and they delegate effectively. Viktor highlights their visualization skills with a concrete example: one product owner showed stakeholders a work composition chart revealing that more than 50% of the team's work was technical debt, making it impossible to deliver new features. That single visualization changed the conversation. Great product owners are also systems thinkers who understand dynamics and root causes, avoiding local optimization. Viktor adds something rarely discussed in frameworks: mindfulness. Product owners face constant pressure, and the ability to make peace with decisions — to move forward without regret — is critical. They also share their passion and vulnerability with development teams, telling them personally why they want to build something. It's the emotional complement to data-driven negotiation.
Self-reflection Question: Does your product owner use data and visualization to negotiate with stakeholders, or do they rely on authority and deadlines? How could you help them build those skills?
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"This fear of not being allowed — it's an illusion. You can always do more. Just try. No one will fire you for a suggestion." - Viktor Glinka
For Viktor, the worst product owner anti-pattern isn't about skill or knowledge — it's about empowerment. He believes every person can learn to become a great product owner if they are empowered and trusted by the organization. The red flags are clear: when a product owner talks about deadlines and commitments but never about return on investment or outcomes, that's a sign they're being pushed rather than empowered. Viktor shares the story of a product owner who was struggling to give direction because stakeholders just wanted their features delivered. He was a middleman — afraid to communicate his own vision to the team, afraid to challenge stakeholders. But inside, there was a spark of passion about the product. Viktor helped him uncover it using a simple tool: the product vision canvas. They sat down together and put his thoughts on paper. Once the vision was written, the product owner started thinking about the next step on his own: "What if I show this to stakeholders? What if I tell them there's a better way?" The product vision canvas became the bridge from learned helplessness to ownership.
Self-reflection Question: Is your product owner telling themselves "I'm not allowed to" when they actually could do more? What's the smallest experiment you could run together to test that assumption?
[The Scrum Master Toolbox Podcast Recommends]
Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Viktor Glinka
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
You can link with Viktor Glinka on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Product management skills are crucial for Scrum Masters. Once you understand how retention impacts your return on investment, you will be able to coach your product owner." - Viktor Glinka
Viktor offers a nuanced perspective on Scrum Master success by distinguishing between short-term and long-term success. On the long-term side, he argues that the purpose of a Scrum Master extends beyond working with teams — it's about helping improve the system as a whole. To do that, you need to connect your contribution to the product's success by helping build specific capabilities. Viktor grounds this in practical terms: start by asking what the business goal of your company is, and check whether people around you actually know it. Never assume everyone does. That simple act of curiosity gives you the information you need to figure out how to contribute. In his experience, the key capability his teams needed to develop was multi-learning — the ability to work across components — and that directly served the business goal. Viktor makes a strong case that Scrum Masters need product management skills. Understanding how metrics like retention impact long-term success allows you to coach product owners and analyze product dynamics. His practical advice: if you're not experienced in this, go shadow your product owner, spend time with the sales department, and look through customer support tickets. You'll understand far more about the system than staying at the development organization level.
Self-reflection Question: Can you clearly explain how your work as a Scrum Master contributes to your product's success? What specific capability are you helping the system build right now?
Viktor's approach to retrospectives is refreshingly pragmatic: it depends on the team. For teams not yet used to actionable improvements, he starts simple — review previous retro decisions, ensure new concrete ones are created, and bring data as food for thought. He particularly likes using the cumulative flow diagram and time distribution histogram to help teams reflect on consistency in delivery. One team he worked with adopted this as a natural habit over time. For mature teams, format matters less — one team ran a simple "good, bad, to improve" retro in 30 minutes on their own, without a Scrum Master, and it was one of the most engaged and effective retrospectives Viktor had ever seen. He also values the free-talk format when first meeting a new team, coming in with genuine curiosity and no biases. And when something clearly went wrong — an incident, a failure — Viktor drops whatever format he had prepared. "In those moments, it's important to trust your instinct, read the room, sense the tension, and step into the danger directly."
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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Viktor Glinka
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
You can link with Viktor Glinka on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Our customers do not buy our components. They use the product as a whole. And when it comes to integration, the real problem pops up." - Viktor Glinka
Viktor brings a challenge many Scrum Masters face: transitioning from component teams to cross-component, cross-functional teams in a large-scale Scrum setup. Picture 8 to 10 teams, each owning their own part of the system, never touching anything else — and the company stuck in delivery for months. The premise behind component teams sounds logical: specialization leads to speed. But as Viktor explains, that speed is local — optimized for the component, not the product. When integration time arrives, responsibility gaps appear, rework multiplies, and teams start identifying with their components rather than the product. "We're the billing team — we don't deal with anything else." When they reorganized into cross-functional teams, the complaints were immediate: "I was really productive before, and now I can't finish anything." Viktor and his fellow Scrum Masters took a two-pronged approach. First, they secured time credit from leadership — a couple of months where learning was prioritized over deadlines. They ran mob programming sessions, coached teams, and removed impediments. Second, they shifted focus from outputs to outcomes, organizing customer interviews that helped developers understand what users actually needed. The development director reinforced this by joining refinement sessions, telling teams: "You might not develop anything if it still satisfies the customer need." The result was a shift from transactional stakeholder relationships to genuine cooperation, and teams that began to see beyond their component boundaries.
Self-reflection Question: If your teams are organized around components, what would it take to run one experiment — just one sprint — where a team picks up work outside their usual component? What would you need to make that safe?
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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Viktor Glinka
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
You can link with Viktor Glinka on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"The root causes for destructive team patterns often lie outside the team itself." - Viktor Glinka
Viktor shares a story from a manufacturing organization where one team stood out — and not in a good way. The team was composed of both internal and external members, and what no one saw coming was that their implicit goals were fundamentally divergent: the external members were focused on maximizing revenue for their own company, while the internal members cared deeply about product quality. The signs were visible to anyone who approached them — they barely talked to each other and preferred to work individually. When Viktor tried to raise the topic of cooperation and trust, he was met with awkward silence. One team member finally told him: "I don't want the team to blow up. In my previous experience, I raised this topic and that was the end of the team." Fear kept the truth underground. Viktor brought his observations to the manager, who acknowledged the lack of a shared goal as the root cause — but couldn't fix it because he wasn't authorized to manage the external people. The takeaway was clear: three key success factors for any team are the right team composition with people who want to work together, a shared goal that unites diverse perspectives, and clear expectations set by their manager.
In this segment, we talk about LeSS self-designing team workshops and the importance of team composition in scaled setups.
Self-reflection Question: Does your team have a shared goal that everyone — including external members and contractors — genuinely understands and cares about? When was the last time you checked?
Viktor recommends The Art of Doing Twice the Work in Half the Time by Jeff Sutherland as the book that sparked his passion for Scrum. As he puts it: "I know the title is very controversial and often criticized, but I could deeply relate to the stories inside the book. They sparked a passion that is still with me." Viktor also recommends a bonus book: Reinventing Organizations by Frederic Laloux, which showed him the real power of self-organization and validated what he had already started experimenting with in his project management career. It pushed him to explore holacracy, sociocracy, intent-based leadership, and coaching.
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Viktor Glinka
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
You can link with Viktor Glinka on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"I wanted to change the organization overnight with my eagerness and passion. Instead of helping the system to evolve, I created resistance. I became the problem myself." - Viktor Glinka
Viktor shares one of the most honest failure stories we've heard on the show. Early in his Scrum Master career, he joined a finance organization as a Scrum Master for a newly created department — his first experience in a scaled setup. Each team owned a particular part of the user journey, organized around components. After getting exposed to Large-Scale Scrum (LeSS) through a colleague, Viktor became overexcited. He started pushing for structural changes daily, telling the head of department that the current team composition was wrong and they needed cross-functional feature teams. But he was disconnected from reality. For this particular organization, even having partially cross-functional teams was already a big stretch. Worse, the head of department wasn't even authorized to make the changes Viktor was pushing for. Instead of helping the system evolve, he created resistance. What proved his approach wrong? That same department later received a European Award for being the best mortgage department. It took Viktor a few more years and similar cases to fully absorb the lesson: read the room, develop sensitivity to the system's pace, and stimulate reflection in decision makers rather than pushing your own agenda.
In this episode, we refer to organizational development, LeSS (Large-Scale Scrum), and systems analysis. Viktor also mentions the interview with Bas Vodde on the Scrum Master Toolbox Podcast.
Self-reflection Question: When was the last time you pushed for a change because you believed it was right, without checking whether the system was ready for it? What would happen if you started by asking decision makers what they think would be a good next step?
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Viktor Glinka
Viktor is an organisational consultant and Professional Scrum Master who helps teams and leaders find simpler ways to deliver value while keeping the human side of work at the center. He's practical, curious, and focused on real outcomes rather than buzzwords. His true passion is adaptability - both in business and in personal life.
You can link with Viktor Glinka on LinkedIn.
In this special BONUS episode, Peter Swimm—conversational AI veteran, creator of BotKit (the open-source chatbot framework that powered Slack and Teams bots), and former Principal Product Manager at Microsoft Copilot Studio—shares what 25+ years in tech taught him about working with AI. From his brutal experiment of running an entire business on voice-based AI for a week, to why he treats AI more like R2-D2 than C-3PO, Peter offers a grounded, practical perspective on where AI fits in software development teams.
"We had the number one bot in the Slack app store, because there were only 8 bots, and ours used regex. To show you how far we've come."
Peter's journey into conversational AI started with a newspaper ad and a creative writing background. When Slack launched its API, Peter and BotKit co-creator Ben Brown immediately saw that building bots wasn't just a technical challenge—it was a social and creative one, like writing scripts for plays that interface with people in their daily lives. That insight powered BotKit into becoming the backbone of Slack and Teams bots, and eventually led to Microsoft acquiring the company. Peter spent years inside Microsoft shaping Copilot Studio, working on connectors that bridge the gap between APIs and real-world work. But the experience also gave him a healthy dose of perspective: he can show you slide decks from 2016 that promise the same things today's AI pitches promise, always saying "within 5 years." That pattern recognition shapes his practical, no-hype approach.
"At the end of the day, if I've been prompting all day, I should have a computer program that works offline, that works without a subscription. Otherwise, I didn't really make anything."
Peter ran a week-long experiment trying to run his entire business using only voice-based conversational AI. The result: 3,000 generated scripts. After static code analysis, he discovered it was really only 5 programs made thousands of times—and those 5 programs were really just 2 or 3 core abilities. He deleted 36 gigabytes of generated code and kept 50 megabytes of what actually worked. This brutal compression led him to an "AI-last" philosophy: build reliable runtime software that works confidently in one click, then use AI only for exploration, connection-making, and creative riffing. The payoff is striking—within 3 weeks of a given application, his team sees a 90% reduction in AI usage in the first week, dropping to 0% within 13 days, because once a computer program does everything you need, you don't need AI anymore.
"I think of our AI use more like R2-D2 than C-3PO. R2-D2 doesn't talk—bonus points. He doesn't interject his fear. He saves your butt. He's silent until you need him, and visible when you need him."
Peter's Star Wars analogy captures his team's philosophy on AI integration. AI should be like a smarter linter—a quiet, capable tool that handles the boring, repetitive tasks so humans can focus on creativity and shipping. His team treats AI as a "super junior" with infinite time: set it up as if it invented Python, have it write buy-the-book code with unit tests, and then a human reviews and accepts (or rejects) the output. The tooling isn't consistent enough to ship autonomously or commit directly into the codebase—even frontier providers don't fully understand what their models do. The practical benefit is enormous for setup and configuration: what used to be a painful, arcane process of tracking down dozens of AWS or Azure docs becomes a 20-minute "hello world" that's actually a working proof of concept. Your job isn't to become an expert at cloud services—it's to ship product.
"All it does is automate all the mistakes you made, all the way, at AI speed."
When asked about the most common mistake organizations make with AI, Peter is blunt: they port their existing infrastructure into AI-governed systems instead of rebuilding from the ground up. Companies with a self-inflated opinion of their processes think AI is just a million-person force multiplier—so they'll ship faster. But if your process was broken before AI, you'll just generate broken output at unprecedented scale. That 3,000-script experiment proved this firsthand. Peter's recommendation: rebuild from the bolts up. Start with AI-last architecture where reliable, offline-capable software handles the core, and AI is reserved for the edges—filling gaps, translating between systems, and making connections that don't exist yet.
"The one thing AI is good at is transforming between boundaries."
Peter's team has been divesting from SaaS providers, replacing the patchwork of middleware subscription plans that forced everyone to copy and paste between CMS, Excel, meeting notes, and email. His approach: product people use Notion, developers use GitHub, and the two cross-sync without needing Jira as an arbitration layer. Everyone tracks work in the tool they already live in. AI's real superpower here is translation—between APIs, between languages, between formats. Peter sees a future where small translation layers between CRUD operations replace the bloated, one-size-fits-all SaaS tools that are "built for 99% of users with generalized features nobody uses." His team also freed themselves from tools like Figma: the designer works in their preferred graphics program, the developer in their preferred IDE, and AI arbitrates the differences.
"5 to 7 people is still good, because you need a diverse set of people who are intensely focused on certain areas. But they should be allotted that savings in time to ship all the things that get cut."
Peter pushes back on the idea that AI changes the ideal team size. The 5-to-7 person team still works—what should change is what those people do with the time they save. Instead of loading teams onto more projects or increasing portfolio velocity, reinvest the AI productivity dividend into quality: ship with unit tests from day one, ship WCAG-compliant from day one, and stop cutting features to hit deadlines. Version 1.0 should no longer need an immediate 1.1 follow-up. Peter also challenges the notion that AI eliminates the need for experienced practitioners—velocity metrics become meaningless when a 6-week coding plan finishes in 25 minutes. What matters is using the saved time to make software genuinely better.
"I can show you a working demo of the thing at the first meeting, and you can pay for it. And then we can make it better than your dreams."
Peter sees AI transforming the consulting and product development lifecycle from "launch, listen, and learn" to "listen, iterate, and launch." As a consultant, he now brings working demos to first meetings instead of $20,000 six-week proposals. Clients see the product in motion and immediately identify improvements—before money changes hands. This shifts the power dynamic: products iterate toward quality before launch, not after. Peter envisions a future where we ship solid releases that iterate in quality, with interfaces that show users only what's relevant to them instead of "90,000 buttons that don't apply to me."
About Peter Swimm
Peter Swimm is a conversational AI veteran with 25+ years in tech — from managing data centers to building Botkit (the open-source chatbot framework that powered Slack and Teams bots), to serving as Principal Product Manager at Microsoft Copilot Studio. He's the founder of Toilville, a consultancy helping businesses build conversational AI solutions.
You can link with Peter Swimm on LinkedIn and visit his website at peterswimm.com.
In this episode, we refer to the SPIDR slicing method.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"If your product owner can phrase what the user wants to do — not what the button should look like — it is going to be a night and day difference." - Efe Gümüs
Efe describes the great product owner as someone who creates focus and a clear product vision, so the team knows what they're building and why. The foundation is simple but powerful: describe what the user will be able to do, not what the interface should look like. Instead of specifying a red subscribe button with exact text in three languages, say "as a user, I want to subscribe to my favorite channel." That shift unlocks the team's ability to contribute design insights, architecture decisions, and user journey thinking — the kind of expertise no product owner could anticipate alone. Efe highlights the SPIDR slicing method as one of his favorite tools for breaking product backlog items into consumable pieces — by interface (iOS, Android, web), by data, by rules. When the PO frames work around user value and slices it effectively, the team delivers visible value in iterations, and sprint goals become meaningful. Without this, the team becomes a ticket delivery machine.
Self-reflection Question: When you look at your product backlog right now, are items described in terms of what users can do — or in terms of what the interface should look like?
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"If you are doing everything your customer says, then you are not managing your product. That's the foundation." - Efe Gümüs
Efe names people-pleasing as the worst product owner anti-pattern — the "customer is always right" mentality applied to product management. When a PO says yes to every request, the consequences cascade quickly: multiple priorities competing simultaneously, everything marked urgent, no meaningful sprint goal, constant context switching, and new items injected mid-sprint. The team loses focus entirely. Efe has seen this in startups where the CEO walks in with urgent customer requests, and in larger organizations where multiple customers each demand customizations. In both cases, the PO becomes a pass-through instead of a decision-maker. The customer might be happy today, but will they be satisfied in six months when nothing is coherent? As Vasco notes, when you're serving multiple customers and saying yes to one, you're saying no to all the others — you just haven't told them yet. The result is chaos: steering blindfolded without navigational tools, trying to go everywhere at the same time. A product owner's most important skill is coherent, aligned decision-making — and that means learning to say no.
Self-reflection Question: How often does your product owner say no to stakeholder requests — and when they do say yes, is it because the request aligns with the product vision or because they want to avoid conflict?
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Efe Gümüs
Efe is an out-of-the-box Agile Coach and Scrum Master who brings fresh perspectives to Agile by connecting it with everyday life. He uses metaphors to reveal mindset patterns and applies continuous feedback loops beyond work, including music production and gym training, constantly refining performance, creativity, and personal growth and resilience.
You can link with Efe Gümüs on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"The healthier your collaboration with other roles — developers, product owners, managers — the more successful as a Scrum Master you are." - Efe Gümüs
Efe defines Scrum Master success not through team velocity or timely deliveries, but through the health of relationships. A successful Scrum Master actively contributes to organizational matters, increases transparency on both problems and solutions, and bridges the gap between roles. At the team level, the signal is clear: if people feel safe enough to approach you with their problems, if they speak freely in team events without fear of blame, if they can raise risks before the last day of the sprint — that's success. But Efe is honest about how hard this is to maintain. Relationships with stakeholders have constant ups and downs, and the work of understanding people never stops. His advice starts with empathy — not just reading the room in the moment, but understanding that every colleague carries a different career history, different coping mechanisms, and different experiences that shape how they react to change. For younger Scrum Masters especially, Efe emphasizes that what worked for you won't work for everyone. Speak the common language, understand their perspective, give them assurance through visible, outcome-focused progress. The health of those relationships is the measure of your impact.
Self-reflection Question: Beyond metrics and deliverables, how would you describe the health of your relationship with the key stakeholders around your team — and what's one thing you could do this week to strengthen the weakest one?
"When you have diverse perspectives, a growth zone, converged thinking, and then action points — that diamond — people actually own the actions." - Efe Gümüs
Efe doesn't name a single retrospective format as his favorite — instead, he describes the structure that makes any retrospective effective: the diamond. Start by opening up diverse perspectives (diverge), create space for exploration and growth (the growth zone), then converge the thinking toward clear action points. This diamond pattern — diverge, explore, converge, act — ensures that the team moves from broad reflection to specific, owned commitments. The key word is "owned": when people arrive at actions through this structured exploration rather than being told what to improve, they commit to the follow-through. Efe connects this directly to his broader philosophy: the best systems don't depend on any single person, and the best retrospectives produce actions that the team drives forward without needing the Scrum Master to push.
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Efe Gümüs
Efe is an out-of-the-box Agile Coach and Scrum Master who brings fresh perspectives to Agile by connecting it with everyday life. He uses metaphors to reveal mindset patterns and applies continuous feedback loops beyond work, including music production and gym training, constantly refining performance, creativity, and personal growth and resilience.
You can link with Efe Gümüs on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"Honor the wisdom of the group — they are more wise than any management, than any agile coach, because they are in the whole process themselves." - Efe Gümüs
Efe brings a challenge he's seen repeated across every company he's worked with: transformation itself. Organizations adopt the Spotify model or launch Agile DevOps transformations expecting that applying a structure will produce results. But as Efe puts it, bringing developers and operations together does not make DevOps for you. The real question most organizations skip is: what makes sense for our business, our products, our clients, our architecture? The transformation that works is the one you co-create with the people doing the work, not the one imposed from above. Efe points out that traditional management needs numbers and progress reports — and when transformations can't deliver those in familiar formats, managers feel uneasy. His approach: include managers in the transformation activities so they see the small gears of execution firsthand. When they experience the complexity directly, they stop expecting a webinar to change behavior. The key insight is the difference between telling people and people realizing it themselves — self-discovery always generates higher buy-in than directives. Set the direction, let people own the path, and build a system that functions without single-person dependencies.
In this episode, we refer to the Spotify model.
Self-reflection Question: In the last transformation you were part of, was it designed as something done with the organization or to the organization — and what would you change if you could do it again?
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🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Efe Gümüs
Efe is an out-of-the-box Agile Coach and Scrum Master who brings fresh perspectives to Agile by connecting it with everyday life. He uses metaphors to reveal mindset patterns and applies continuous feedback loops beyond work, including music production and gym training, constantly refining performance, creativity, and personal growth and resilience.
You can link with Efe Gümüs on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
"When people start creating their own bubble inside the team, it's because they either don't feel safe, or they don't feel relevant to what the rest of the team is doing." - Efe Gümüs
Efe shares the story of an integration team — back-end and front-end developers working across legacy components, a monolithic environment, and a microservices transformation all at once. With so many different workstreams, team members ended up with their own individual projects. The daily stand-up became a status update: people shared what they were doing, but nobody was listening because nobody else's work affected them. The daily grew from 15 minutes to 30, sometimes an hour, morphing into an unplanned refinement session. Participation dropped — some stopped showing up, others attended but went silent. The team that had once been interactive and collaborative splintered into silos. Informal conversations disappeared entirely, and that was when Efe knew it was too late to make small fixes. Without trust, without a common goal, they were no longer a team — just a group of people sitting together. Then COVID hit, and remote work removed the last chance for accidental collaboration. The daily meeting, Efe realized, is your best radar for team health: pay attention to the energy, the interaction, the engagement — and you'll see the deeper dynamics before they become irreversible.
Self-reflection Question: How engaged is your team during the daily stand-up right now — and does the level of interaction tell you something about how connected they feel to each other's work?
"The book is all about building success mechanisms inside your own mind. If you can set your life goal, then it's way easier for you to set your career goal, your team goal, your sprint goal." - Efe Gümüs
Efe's most influential book isn't about Agile at all — it's Psycho-Cybernetics by Maxwell Maltz, a psychology book about building success mechanisms in your mind. Recommended by a fellow agile coach, the book helped Efe see the parallels between personal goal-setting and the iterative progress at the heart of Scrum. When you feel lost or stagnating, the exercises in the book help you create small pieces of progress — not quick wins, but genuine forward movement that builds momentum. Efe connects this directly to Agile: every event, every sprint, every review is a small achievement toward the next one. If you can set a clear life goal, setting a sprint goal becomes natural. The clarity of purpose unlocks action — and that's as true for individuals as it is for teams.
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Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
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About Efe Gümüs
Efe is an out-of-the-box Agile Coach and Scrum Master who brings fresh perspectives to Agile by connecting it with everyday life. He uses metaphors to reveal mindset patterns and applies continuous feedback loops beyond work, including music production and gym training, constantly refining performance, creativity, and personal growth and resilience.
You can link with Efe Gümüs on LinkedIn.