Innovation is a topic that gets a lot of attention. There are innovation processes, specific creative games for teams to work with to seek innovative ideas. There’s the Lean Startup movement that tries to codify innovation-friendly processes, and there’s also the UX community pushing the argument that we need more innovation in software companies.
You’ve probably heard the same argument at work. We need to be more innovative to be competitive. Great! But how?
In this episode, we explore how leaders can set up their organizations for innovation. Ryan Jacoby helps us explore the how of that critical question: how can we be more innovative?
Ryan describes an approach that aims to focus on the team and organization on the customer needs. His approach is simple and immediately actionable. First start by jotting down in plain language and from the point-of-view of the user/customer: what problems are you trying to solve for that customer? Select the top 3.
The other dimension of innovation is your organization’s goals. Define what it means to meaningfully grow the impact of the organization over 6 to 18 months. This growth could be in the number of customers, revenue growth, profit, etc.
Now you have the start of a growth strategy that is centered on customer needs and also directly linked to the company’s/organization’s growth. Next, we talk about innovation in practice.
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About Ryan Jacoby
Ryan Jacoby, is the founder of MACHINE, a strategy, and innovation company that helps its clients Think Big and Act Small.
MACHINE clients over the years have included people responsible for growth and innovation at The New York Times, Marriott, Viacom, Etsy, Google, Nike, The Washington Post, Feeding America, Fresh Direct, NBC Universal, and The Knight Foundation.
Prior to founding MACHINE, Ryan led teams and relationships at the design and innovation firm IDEO. He was a founding member and location head of the IDEO New York office and built the Business Design discipline at the firm.
Ryan is also the author of the book named “Making Progress” with Sense and Respond press. A book he describes as “a tactical guide for you, the person charged with leading innovation"