Bojan highlights the importance of coaching the Product Owner (PO) as a Scrum Master. He emphasizes that scrum masters should be prepared to provide coaching to the PO, focusing on their development rather than becoming product coaches themselves. Bojan notes that great POs possess the ability to multitask and actively participate in meetings. They act as focused salespeople, selling product ideas and visions to stakeholders and the team. Simply mastering tools like JIRA and stakeholder communication is not enough; the PO must also sell their ideas to the team and scrum master. By coaching the PO and helping them refine their skills, Scrum Masters contribute to the overall success of the product development process.
If you want to know more about what topics, and how you can coach your Product Owner, check out our e-course on How to Coach Your PO.
In this segment, Bojan discusses a team composed of newcomers, including a newbie Product Owner (PO), working on an existing product. Bojan noticed that here was a disconnection between the work on the team’s Scrum board and the actual product. The PO struggled to bridge the gap between the technical tasks and the features used by customers. Consequently, the team lost sight of the purpose behind their work and the reasons for building the product. One prominent anti-pattern was the lack of a customer feedback loop, resulting in a missed opportunity to gather valuable insights. Bojan advises the implementation of appropriate feedback loops tailored to the specific product being developed. Additionally, he references the concept of "Genchi Genbutsu," which encourages going and seeing the product in action with customers to gain a deeper understanding.
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About Bojan Smudja
Bojan is an Agile coach dedicated to assisting individuals, teams, and organizations in reaching their objectives. With his expertise and guidance, he empowers others to embrace Agile methodologies and maximize their potential for success.
You can link with Bojan Smudja on LinkedIn.