The role of the Product Owner is critical for the success of a Scrum team. However, that’s also one of the roles that is the most affected by company policies and culture. Product Owners are not usually shielded from management, and in fact sometimes they are management. In this episode we talk about a Product Owner that was also the CEO of the company. What can we do when the Product Owner is so hard to reach? Listen to what Natalie has learned about engaging absent Product Owners.
About Natalie Cervantes
Natalie is a Certified Scrum Master and Agile Coach with over 12 years experience working with both veteran and new agile teams. Her experience spans everything from mobile and embedded systems to enterprise scale website projects with a client base that includes Microsoft, Amazon, Coca-Cola and many others.
You can link with Natalie Cervantes on LinkedIn.